Dragons’ Den TrackerWhat Happened to Bag a Book After Dragons’ Den?
Bag a Book appeared on Dragons’ Den in 2010, Series 8 Episode 3. The business was a fashionable book bags. No deal was made — the Dragons decided not to invest. The business is still active today.
The Pitch
Basil and Susan Doha walked into the Den in 2010 with a fashionable book bags. They were asking for £50,000.
Despite their best efforts, the pitch didn’t convince the Dragons to open their wallets.
The Deal
No deal was made. The Dragons weren’t persuaded to invest, and Basil and Susan Doha left the Den without backing.
What Happened After the Show
Bag a Book is one of those Den stories that actually lasted. Having appeared on the show in 2010, the business has now been trading for over a decade — an outcome that puts it ahead of the vast majority of startup ventures, let alone television pitches.
Is Bag a Book Still Available?
Yes. Bagabook Limited appears to still be trading. Companies House records confirm the business is currently active.
Related Companies
If you’re curious about other businesses from the same episode, you might also want to look at Golfers' Mate, FGH Security, Tatty Bumpkin Shop, Romancy Gram. Each has its own story of what happened after the Den.
Watch the Pitch
Companies House Data
- Status
- active
- Company Number
- 06951328
- Registered Name
- BAGABOOK LIMITED
- Incorporated
- 2009-07-03
- Company Type
- ltd
- SIC Codes
- 47910
- Registered Address
- 10 Tudor Close, Cheam Village, Sutton, Surrey, SM3 8QS
- Accounts
- micro-entity (period ending 2025-06-30)
- Latest Financials
- Total Assets Less Liabilities
- £17849
- Employees
- 0
- Period
- 2024-07-01 to 2025-06-30
- Officers
-
DOHA, Basil
— director
10, Tudor Close, Cheam Village, Sutton, Surrey, SM3 8QS
-
DOHA, Susan Anne
— director
10, Tudor Close, Cheam Village, Sutton, Surrey, SM3 8QS, England
-
DOHA, Basil
— director