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What Happened to Bag a Book After Dragons’ Den?

Bag a Book appeared on Dragons’ Den in 2010, Series 8 Episode 3. The business was a fashionable book bags. No deal was made — the Dragons decided not to invest. The business is still active today.

The Pitch

Basil and Susan Doha walked into the Den in 2010 with a fashionable book bags. They were asking for £50,000.

Despite their best efforts, the pitch didn’t convince the Dragons to open their wallets.

The Deal

No deal was made. The Dragons weren’t persuaded to invest, and Basil and Susan Doha left the Den without backing.

What Happened After the Show

Bag a Book is one of those Den stories that actually lasted. Having appeared on the show back in 2010, the company has now been trading for well over a decade — an outcome that puts it ahead of the vast majority of startup ventures, let alone television pitches.

Is Bag a Book Still in Business?

Yes. Bag a Book appears to still be trading. Companies House records confirm the business is currently active.

Related Companies

If you’re curious about other businesses from the same episode, you might also want to look at Golfers' Mate, FGH Security, Tatty Bumpkin Shop, Romancy Gram. Each has its own story of what happened after the Den.

Watch the Pitch

Companies House Data

Status
active
Company Number
02846227
Registered Name
BAG BOOKS
Incorporated
1993-08-19
Company Type
private-limited-guarant-nsc-limited-exemption
SIC Codes
88100
Registered Address
1 Stewart's Court, 218-220 Stewart's Road, London, SW8 4UB
Accounts
full (period ending 2024-12-31)
Officers
  • BARRETT, Lucy Amanda — secretary
    1, Stewart's Court, 218-220 Stewart's Road, London, SW8 4UB
  • MASSEY, Karl Stephen — director
    1, Stewart's Court, 218-220 Stewart's Road, London, SW8 4UB
  • PEARSON, Catherine — director
    1, Stewart's Court, 218-220 Stewart's Road, London, SW8 4UB
  • THEOBALD, Natasha — director
    1, Stewart's Court, 218-220 Stewart's Road, London, SW8 4UB
  • TYSON, Rachel Elizabeth — director
    1, Stewart's Court, 218-220 Stewart's Road, London, SW8 4UB
  • WALSH, Jonathan Patrick James — director
    19 Alwyn Avenue, Chiswick, London, W4 4PA
  • CASSWELL, Dean — secretary (resigned 2019-09-30)
    24 Blakeden Drive, Claygate, Esher, Surrey, KT10 0JR
  • FULLER, Richard Lee — secretary (resigned 2009-01-27)
    89 Felsham Road, Putney, London, SW15 1BA
  • MILNE-DAY, Rodney Vernon — secretary (resigned 2004-10-19)
    19 Nassau Road, London, SW13 9QF
  • AHMED, Jamal Uddin — director (resigned 2014-07-31)
    1, Stewart's Court, 218-220 Stewart's Road, London, SW8 4UB
  • ALLON, Sandra Patricia — director (resigned 2018-06-28)
    28 Carlton Road, East Sheen, London, SW14 7RJ
  • BAKER, Terry — director (resigned 2009-09-15)
    63 Grove Road, Rayleigh, Essex, SS6 8PS
  • BURKE, Stephen Bernard — director (resigned 2009-04-29)
    11 Ellingham Road, London, W12 9PR
  • COPP, Monique Bruce — director (resigned 2008-07-22)
    Holly Bush House Church Road, Ham, Richmond, Surrey, TW10 5HG
  • GUPTA, Mamta — director (resigned 2012-11-07)
    1, Stewart's Court, 218-220 Stewart's Road, London, SW8 4UB
  • KINLOCH, Diana Elizabeth Beaufoy — director (resigned 2008-07-22)
    1 Rye Walk, London, SW15 6HR
  • MAY, Jill Miranda — director (resigned 2007-04-24)
    29 Palace Gardens Terrace, Kensington, London, W8 4SB
  • MILNE-DAY, Rodney Vernon — director (resigned 2004-10-19)
    19 Nassau Road, London, SW13 9QF
  • MURRAY, Elizabeth — director (resigned 2012-07-31)
    1, Stewart's Court, 218-220 Stewart's Road, London, SW8 4UB
  • PARSONS, Wendy Margaret — director (resigned 2011-10-01)
    1, Stewart's Court, 218-220 Stewart's Road, London, SW8 4UB
  • PEEL, Caroline — director (resigned 2009-01-27)
    12 Mallinson Road, London, SW11 1BP
  • RAI, Mandeep — director (resigned 2018-04-24)
    1, Stewart's Court, 218-220 Stewart's Road, London, SW8 4UB
  • ROY, James Wallace — director (resigned 2013-02-05)
    1, Stewart's Court, 218-220 Stewart's Road, London, SW8 4UB
  • SHAW, Christine Elizabeth — director (resigned 2020-06-16)
    1, Stewart's Court, 218-220 Stewart's Road, London, SW8 4UB
  • STOGDON, Jan — director (resigned 2022-11-30)
    1, Stewart's Court, 218-220 Stewart's Road, London, SW8 4UB
  • WILSON, Philip Dudley — director (resigned 2020-11-03)
    1, Stewart's Court, 218-220 Stewart's Road, London, SW8 4UB
← Series 8 ← Episode 3