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What Happened to Bare Naked Foods After Dragons’ Den?

Bare Naked Foods appeared on Dragons’ Den in 2013, Series 11 Episode 1. The business was a low-carb, low calorie, gluten-free noodles and pasta. They secured investment from Peter Jones on the show. The business is still active today.

The Pitch

Ross Mendham walked into the Den in 2013 with a low-carb, low calorie, gluten-free noodles and pasta. They were asking for £60,000 in exchange for 50% of the business.

The pitch landed well enough in the Den that at least one Dragon decided to back it.

The Deal

A deal was struck on the show. Peter Jones offered £60,000 for 50%, and Ross Mendham accepted.

It’s worth noting that Dragons’ Den deals agreed on camera often go through further negotiation off-screen. Some complete as shown; others are renegotiated or never finalise at all. The company’s subsequent trading history is the clearest indicator of what actually happened.

What Happened After the Show

Bare Naked Foods is one of those Den stories that actually lasted. Having appeared on the show in 2013, the business has now been trading for over a decade — an outcome that puts it ahead of the vast majority of startup ventures, let alone television pitches.

Is Bare Naked Foods Still Available?

Yes. Barenakedfoods Limited appears to still be trading. Companies House records confirm the business is currently active.

Related Companies

If you’re curious about other businesses from the same episode, you might also want to look at Skinny Tan, Gourmet Trotter, Bizzy Bitz, World Gourmet Restaurants Ltd (renamed Wrap It Up). Each has its own story of what happened after the Den.

Watch the Pitch

Companies House Data

Status
active
Company Number
07699280
Registered Name
BARENAKEDFOODS LIMITED
Incorporated
2011-07-11
Company Type
ltd
SIC Codes
47290
Registered Address
Palliser House, 1 Palliser Road, London, W14 9EB, England
Accounts
total-exemption-full (period ending 2025-06-30)
Latest Financials
Total Assets Less Liabilities
£87068
Employees
1
Period
1 July 2024 to 30 June 2025
Officers
  • MENDHAM, Ross William Francis — secretary
    12, Barbastelle Crescent, Hethersett, Norwich, NR9 3FR, England
  • EASTAFF, John Maurice — director
    Network House, Third Avenue, Globe Park, Marlow, Buckinghamshire, SL7 1EY, England
  • MENDHAM, Ross William Francis — director
    12, Barbastelle Crescent, Hethersett, Norwich, NR9 3FR, England
  • GILHAM, Barry John — director (resigned 2023-02-28)
    61, Cavell Road, St Edmunds Park, Acle, Norfolk, NR13 3FN, United Kingdom
← Series 11 ← Episode 1