Den Tracker logoDragons’ Den Tracker

What Happened to World Gourmet Restaurants Ltd (renamed Wrap It Up) After Dragons’ Den?

World Gourmet Restaurants Ltd (renamed Wrap It Up) appeared on Dragons’ Den in 2013, Series 11 Episode 1. The business was a international flavoured food wraps. No deal was made — the Dragons decided not to invest. The business is still active today.

The Pitch

Tayub Mushtaq and Afnan Bashir walked into the Den in 2013 with a international flavoured food wraps. They were asking for £500,000 in exchange for 11% of the business.

Despite their best efforts, the pitch didn’t convince the Dragons to open their wallets.

The Deal

No deal was made. The Dragons weren’t persuaded to invest, and Tayub Mushtaq and Afnan Bashir left the Den without backing.

What Happened After the Show

World Gourmet Restaurants Ltd (renamed Wrap It Up) is one of those Den stories that actually lasted. Having appeared on the show back in 2013, the company has now been trading for well over a decade — an outcome that puts it ahead of the vast majority of startup ventures, let alone television pitches.

Is World Gourmet Restaurants Ltd (renamed Wrap It Up) Still in Business?

Yes. World Gourmet Restaurants Ltd (renamed Wrap It Up) appears to still be trading. Companies House records confirm the business is currently active.

Related Companies

If you’re curious about other businesses from the same episode, you might also want to look at Skinny Tan, Bare Naked Foods, Gourmet Trotter, Bizzy Bitz. Each has its own story of what happened after the Den.

Watch the Pitch

Companies House Data

Status
active
Company Number
07106419
Registered Name
WORLD GOURMET RESTAURANTS LIMITED
Incorporated
2009-12-16
Company Type
ltd
SIC Codes
10130, 46310, 46320
Registered Address
Longcroft House Victoria Avenue, Bishopsgate, London, EC2M 4NS, England
Accounts
total-exemption-full (period ending 2024-12-31)
Officers
  • AKRAM, Kashif Raza — director
    Longcroft House, Victoria Avenue, Bishopsgate, London, EC2M 4NS, England
  • MUSHTAQ, Tayub — director
    Longcroft House, Victoria Avenue, Bishopsgate, London, EC2M 4NS, England
  • AKRAM, Kashif — secretary (resigned 2021-07-01)
    Wrap It Up, Longcroft House, Victoria Avenue Bishopsgate, London, EC2M 4NS
  • BASHIR, Afnan — director (resigned 2012-12-16)
    61, Hollybush Hill, London, E11 1PX, United Kingdom
  • GROVES, George William — director (resigned 2015-06-30)
    2-8, Longcroft House, Victoria Avenue, London, EC2M 4NS, England
  • HAQUE, Faisal — director (resigned 2012-12-16)
    11, Vicarage Road, Surrey, CR0 4JS, United Kingdom
  • MEAH, Horun — director (resigned 2021-05-31)
    7, Bath Terrace, London, SE1 6QE, England
← Series 11 ← Episode 1