Dragons’ Den TrackerWhat Happened to Bathrobics After Dragons’ Den?
Bathrobics appeared on Dragons’ Den in 2005, Series 1 Episode 5. The business was a exercises performed in a bath. No deal was made — the Dragons decided not to invest. The company was dissolved in 2008.
The Pitch
Jane Dorey walked into the Den in 2005 with a exercises performed in a bath. They were asking for N/A.
Despite their best efforts, the pitch didn’t convince the Dragons to open their wallets.
The Deal
No deal was made. The Dragons weren’t persuaded to invest, and Jane Dorey left the Den without backing.
What Happened After the Show
Bathrobics did not survive long-term. The company was dissolved in 2008, only 3 years after the Den appearance.
This is not an unusual outcome. The majority of businesses that appear on Dragons’ Den, deal or no deal, don’t make it in the long run. The show can provide a platform and capital, but it can’t substitute for a sustainable business model.
Is Bathrobics Still in Business?
No. Bathrobics is no longer in business. Based on available records, the company is dissolved (2008).
Related Companies
If you’re curious about other businesses from the same episode, you might also want to look at Elizabeth Galton Ltd, A-Frame Golf, Slim PC, Plant Pal. Each has its own story of what happened after the Den.