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What Happened to Beauty Boulevard After Dragons’ Den?

Beauty Boulevard appeared on Dragons’ Den in 2016, Series 14 Episode 4. The business was a glitter lipstick. No deal was made — the Dragons decided not to invest. The business is still active today.

The Pitch

Rachel De Caux and Paula Short walked into the Den in 2016 with a glitter lipstick. They were asking for £65,000 in exchange for 5% of the business.

Despite their best efforts, the pitch didn’t convince the Dragons to open their wallets.

The Deal

No deal was made. The Dragons weren’t persuaded to invest, and Rachel De Caux and Paula Short left the Den without backing.

What Happened After the Show

Beauty Boulevard is one of those Den stories that actually lasted. Having appeared on the show back in 2016, the company has now been trading for well over a decade — an outcome that puts it ahead of the vast majority of startup ventures, let alone television pitches.

Is Beauty Boulevard Still in Business?

Yes. Beauty Boulevard appears to still be trading. Companies House records confirm the business is currently active.

Related Companies

If you’re curious about other businesses from the same episode, you might also want to look at Marxman Limited, Spatap, Peri'os (Direct Wholesale And Investment Group Limited). Each has its own story of what happened after the Den.

Watch the Pitch

Companies House Data

Status
active
Company Number
08764421
Registered Name
BEAUTY BOULEVARD LTD
Incorporated
2013-11-06
Company Type
ltd
SIC Codes
47750
Registered Address
5/6 Salmon Fields Business Village, Oldham, Lancashire, OL2 6HT, England
Accounts
unaudited-abridged (period ending 2025-02-28)
Latest Financials
Total Assets Less Liabilities
-61515
Employees
2
Period
2024-03-01 to 2025-02-28
Officers
  • UNDERWOOD, Alan Ralph — director
    5/6, Salmon Fields Business Village, Oldham, Lancashire, OL2 6HT, England
  • BAILEY, Eric John — director (resigned 2020-02-05)
    3, Acorn Business Centre, Northarbour Road, Cosham, Portsmouth, PO6 3TH, England
  • DE CAUX, Rachel — director (resigned 2018-12-07)
    Commerce House, 2 Carlton Boulevard, Outer Circle Road, Lincoln, Lincolnshire, LN2 4WJ, England
  • SHORT, Paula — director (resigned 2021-08-27)
    6, Dallas Court, Salford, M50 2GF, England
  • THAKRAR, Atul — director (resigned 2021-07-19)
    6, Dallas Court, Salford, M50 2GF, England
← Series 14 ← Episode 4