Dragons’ Den Tracker

The Pitch

Faheem Badur walked into the Den in 2016 with a retail, restaurant franchise, sauce supply. They were asking for £130,000 in exchange for 10% of the business.

Despite their best efforts, the pitch didn’t convince the Dragons to open their wallets.

The Deal

No deal was made. The Dragons weren’t persuaded to invest, and Faheem Badur left the Den without backing.

What Happened After the Show

Peri'os (Direct Wholesale And Investment Group Limited) is one of those Den stories that actually lasted. Having appeared on the show back in 2016, the company has now been trading for well over a decade — an outcome that puts it ahead of the vast majority of startup ventures, let alone television pitches.

Is Peri'os (Direct Wholesale And Investment Group Limited) Still in Business?

Yes. Peri'os (Direct Wholesale And Investment Group Limited) appears to still be trading. Companies House records confirm the business is currently active.

Related Companies

If you’re curious about other businesses from the same episode, you might also want to look at Marxman Limited, Spatap, Beauty Boulevard. Each has its own story of what happened after the Den.

Watch the Pitch

Videos

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"This is a Mish-Mash... I am Completely Confused by Your Brand" | Dragons' Den

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Smartly Dressed But 'Phrooti Water' Fails To Impress | Dragons' Den