Dragons’ Den Tracker

The Pitch

Brian Smillie and Euan McCreath walked into the Den in 2018 with a app generator platform.. They were asking for £125,000 in exchange for 15% of the business.

The pitch landed well enough in the Den that at least one Dragon decided to back it.

The Deal

A deal was struck on the show. Peter Jones offered £125,000 for 15% (10% once investment is repaid.), and Brian Smillie and Euan McCreath accepted.

It’s worth noting that Dragons’ Den deals agreed on camera often go through further negotiation off-screen. Some complete as shown; others are renegotiated or never finalise at all. The company’s subsequent trading history is the clearest indicator of what actually happened.

What Happened After the Show

Beezer is one of those Den stories that actually lasted. Having appeared on the show back in 2018, the company has now been trading for well over a decade — an outcome that puts it ahead of the vast majority of startup ventures, let alone television pitches.

Is Beezer Still in Business?

Yes. Beezer appears to still be trading. Companies House records confirm the business is currently active.

Related Companies

If you’re curious about other businesses from the same episode, you might also want to look at Optiat (renamed UpCircle), Pasta Evangelists, Urban Bait. Each has its own story of what happened after the Den.

Watch the Pitch

Videos

▶

Entrepreneurs Cutthroat Decisions Alienate & Frustrate the Dragons | Dragons' Den

▶

TEDxGlasgow 2018 - Beezer on Dragons Den success

▶

These Cutthroat Entrepreneurs Reject A Dragon | Dragons' Den