Dragons’ Den TrackerWhat Happened to Urban Bait After Dragons’ Den?
Urban Bait appeared on Dragons’ Den in 2018, Series 16 Episode 3. The business was a carp fishing baits. No deal was made — the Dragons decided not to invest. The company was sold in 2022.
The Pitch
Terry Dempsey walked into the Den in 2018 with a carp fishing baits. They were asking for £150,000 in exchange for 15% of the business.
Despite their best efforts, the pitch didn’t convince the Dragons to open their wallets.
The Deal
No deal was made. The Dragons weren’t persuaded to invest, and Terry Dempsey left the Den without backing.
What Happened After the Show
Urban Bait did not survive long-term. The company was dissolved in 2022, some 4 years after the pitch.
This is not an unusual outcome. The majority of businesses that appear on Dragons’ Den, deal or no deal, don’t make it in the long run. The show can provide a platform and capital, but it can’t substitute for a sustainable business model.
Is Urban Bait Still Available?
No. Urban Myth Angling Limited is no longer in business. Companies House records show the company is in liquidation.
Related Companies
If you’re curious about other businesses from the same episode, you might also want to look at Optiat (renamed UpCircle), Beezer, Pasta Evangelists. Each has its own story of what happened after the Den.
Watch the Pitch
Companies House Data
- Status
- liquidation
- Company Number
- 08724122
- Registered Name
- URBAN MYTH ANGLING LIMITED
- Incorporated
- 2013-10-08
- Company Type
- ltd
- SIC Codes
- 03120
- Registered Address
- Lawrence House, 5 St. Andrews Hill, Norwich, Norfolk, NR2 1AD
- Accounts
- unaudited-abridged (period ending 2021-10-31)
- Latest Financials
- Total Assets Less Liabilities
- -47688
- Employees
- 6
- Period
- 1.11.20 to 31.10.21
- Officers
-
DEMPSEY, Tatsiana
— director
38, Sandringham Road, Bromley, Kent, BR1 SAS, England
-
DEMPSEY, Terence
— director
Office 101g, Regus Building, Admirals Park, Victory Way, Dartford, Kent, DA2 6QD, England
-
CHURCH, Thomas Stephen
— director (resigned 2019-11-11)
Obury Farm, Maidstone Road, Pembury, Tunbridge Wells, Kent, TN2 4AD, England
-
DEMPSEY, Terence
— director (resigned 2013-11-07)
38, Sandringham Road, Bromley, Kent, BR15AS, England
-
HANNIGAN, Anthony James
— director (resigned 2019-11-11)
Obury Farm, Maidstone Road, Pembury, Tunbridge Wells, Kent, TN2 4AD, England
-
LAWSON, Stewart Leonard James
— director (resigned 2019-11-11)
Obury Farm, Maidstone Road, Pembury, Tunbridge Wells, Kent, TN2 4AD, England
-
DEMPSEY, Tatsiana
— director