Dragons’ Den TrackerWhat Happened to Urban Bait After Dragons’ Den?
Urban Bait appeared on Dragons’ Den in 2018, Series 16 Episode 3. The business was a carp fishing baits. No deal was made — the Dragons decided not to invest. The company was sold in 2022.
The Pitch
Terry Dempsey walked into the Den in 2018 with a carp fishing baits. They were asking for £150,000 in exchange for 15% of the business.
Despite their best efforts, the pitch didn’t convince the Dragons to open their wallets.
The Deal
No deal was made. The Dragons weren’t persuaded to invest, and Terry Dempsey left the Den without backing.
What Happened After the Show
Urban Bait did not survive long-term. The company was dissolved in 2022, some 4 years after the pitch.
This is not an unusual outcome. The majority of businesses that appear on Dragons’ Den, deal or no deal, don’t make it in the long run. The show can provide a platform and capital, but it can’t substitute for a sustainable business model.
Is Urban Bait Still in Business?
No. Urban Bait is no longer in business. Companies House records show the company has been dissolved.
Related Companies
If you’re curious about other businesses from the same episode, you might also want to look at Optiat (renamed UpCircle), Beezer, Pasta Evangelists. Each has its own story of what happened after the Den.
Watch the Pitch
Companies House Data
- Status
- dissolved
- Company Number
- 08276047
- Registered Name
- URBAN BAITS LIMITED
- Incorporated
- 2012-10-31 (ceased 2014-06-03)
- Company Type
- ltd
- Registered Address
- 38 Sandringham Rd, Bromley, Kent, BR1 5AS
- Accounts
- null
- Officers
-
DEMPSEY, Terence
— director
38, Sandringham Road, Bromley, BR1 5AS, England
-
DEMPSEY, Terence
— director