Den Tracker logoDragons’ Den Tracker

What Happened to Bella Vita International After Dragons’ Den?

Bella Vita International appeared on Dragons’ Den in 2007, Series 4 Episode 5. The business was a permanent hair removal device. No deal was made — the Dragons decided not to invest. The company was dissolved in 2018.

The Pitch

Karen Johnson walked into the Den in 2007 with a permanent hair removal device. They were asking for £100,000.

Despite their best efforts, the pitch didn’t convince the Dragons to open their wallets.

The Deal

No deal was made. The Dragons weren’t persuaded to invest, and Karen Johnson left the Den without backing.

What Happened After the Show

Bella Vita International did not survive long-term. The company was dissolved in 2018, some 11 years after the pitch.

This is not an unusual outcome. The majority of businesses that appear on Dragons’ Den, deal or no deal, don’t make it in the long run. The show can provide a platform and capital, but it can’t substitute for a sustainable business model.

Is Bella Vita International Still in Business?

No. Bella Vita International is no longer in business. Companies House records show the company has been dissolved.

Related Companies

If you’re curious about other businesses from the same episode, you might also want to look at Safe-T-First, Scents of Time, EDV Videos, JVB Finger Placements. Each has its own story of what happened after the Den.

Watch the Pitch

Companies House Data

Status
dissolved
Company Number
04372029
Registered Name
BELLA VITA INTERNATIONAL LIMITED
Incorporated
2002-02-12 (ceased 2011-10-04)
Company Type
ltd
SIC Codes
7487
Registered Address
93 Aldwick Road, Bognor Regis, West Sussex, PO21 2NX
Accounts
total-exemption-small (period ending 2009-12-31)
Officers
  • JOHNSON, Karen — director
    93, Aldwick Road, Bognor Regis, West Sussex, PO21 2NW, United Kingdom
  • JOHNSON, Karen — secretary (resigned 2009-03-03)
    No 4 Thatcher Lodge, 48 Arundel Road, Littlehampton, West Sussex, BN17 7DD
  • TEMPLE SECRETARIES LIMITED — corporate-nominee-secretary (resigned 2002-02-12)
    788-790 Finchley Road, London, NW11 7TJ
  • MASON, Ian Garry — director (resigned 2007-06-04)
    Flat 3, 25 West Parade, Worthing, West Sussex, BN11 3RA
  • COMPANY DIRECTORS LIMITED — corporate-nominee-director (resigned 2002-02-12)
    788-790 Finchley Road, London, NW11 7TJ
← Series 4 ← Episode 5