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What Happened to Billy + Margot After Dragons’ Den?

Billy + Margot appeared on Dragons’ Den in 2012, Series 10 Episode 6. The business was a ice cream for dogs. They secured investment from Deborah Meaden on the show. The company was dissolved in 2022.

The Pitch

Marie Sawle walked into the Den in 2012 with a ice cream for dogs. They were asking for £60,000 in exchange for 40% of the business.

The pitch landed well enough in the Den that at least one Dragon decided to back it.

The Deal

A deal was struck on the show. Deborah Meaden offered £60,000 for 40%, and Marie Sawle accepted.

It’s worth noting that Dragons’ Den deals agreed on camera often go through further negotiation off-screen. Some complete as shown; others are renegotiated or never finalise at all. The company’s subsequent trading history is the clearest indicator of what actually happened.

What Happened After the Show

Billy + Margot did not survive long-term. The company was dissolved in 2022, some 10 years after the pitch.

This is not an unusual outcome. The majority of businesses that appear on Dragons’ Den, deal or no deal, don’t make it in the long run. The show can provide a platform and capital, but it can’t substitute for a sustainable business model.

Is Billy + Margot Still in Business?

No. Billy + Margot is no longer in business. Based on available records, the company is dissolved (2022).

Related Companies

If you’re curious about other businesses from the same episode, you might also want to look at WoodBlocX, Gigwam, Fight Factor, Topline Dance Frame. Each has its own story of what happened after the Den.

Watch the Pitch

Companies House Data

Status
active
Company Number
16511881
Registered Name
ALL MARGOT LTD
Incorporated
2025-06-11
Company Type
ltd
SIC Codes
56302
Registered Address
145 Shoreditch High Street, London, E1 6JE
Accounts
N/A
Officers
  • EREN, Erdal — director
    145, Shoreditch High Street, London, E1 6JE, United Kingdom
  • SORRENTINO, Cristina — director
    128, City Road, London, EC1V 2NX, United Kingdom
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