Dragons’ Den TrackerWhat Happened to WoodBlocX After Dragons’ Den?
WoodBlocX appeared on Dragons’ Den in 2012, Series 10 Episode 6. The business was a outdoor wooden diy landscaping product. They secured investment from Peter Jones on the show. The business is still active today.
The Pitch
Henry and Philip Blake walked into the Den in 2012 with a outdoor wooden diy landscaping product. They were asking for £75,000 in exchange for 25% of the business.
The pitch landed well enough in the Den that at least one Dragon decided to back it.
The Deal
A deal was struck on the show. Peter Jones offered £75,000 for 25% (15% as soon as investment is repaid), and Henry and Philip Blake accepted.
It’s worth noting that Dragons’ Den deals agreed on camera often go through further negotiation off-screen. Some complete as shown; others are renegotiated or never finalise at all. The company’s subsequent trading history is the clearest indicator of what actually happened.
What Happened After the Show
WoodBlocX is one of those Den stories that actually lasted. Having appeared on the show back in 2012, the company has now been trading for well over a decade — an outcome that puts it ahead of the vast majority of startup ventures, let alone television pitches.
Is WoodBlocX Still in Business?
Yes. WoodBlocX appears to still be trading. Companies House records confirm the business is currently active.
Related Companies
If you’re curious about other businesses from the same episode, you might also want to look at Billy + Margot, Gigwam, Fight Factor, Topline Dance Frame. Each has its own story of what happened after the Den.
Watch the Pitch
Companies House Data
- Status
- active
- Company Number
- SC428120
- Registered Name
- WOODBLOCX LIMITED
- Incorporated
- 2012-07-11
- Company Type
- ltd
- SIC Codes
- 16290
- Registered Address
- C/O Munro Sawmills Ltd, Old Evanton Road, Dingwall, Ross-Shire, IV15 9UN
- Accounts
- total-exemption-full (period ending 2024-12-31)
- Latest Financials
- Total Assets Less Liabilities
- £2206200
- Employees
- 12
- Period
- 2023-01-01 to 31 December 2023
- Officers
-
BLAKE, Henry Duncan
— director
C/O Munro Sawmills Ltd, Old Evanton Road, Dingwall, Ross-Shire, IV15 9UN, United Kingdom
-
BLAKE, Philip Geoffrey
— director
C/O Munro Sawmills Ltd, Old Evanton Road, Dingwall, Ross-Shire, IV15 9UN, United Kingdom
-
BLAKE, James Geoffrey
— director (resigned 2019-03-05)
C/O Munro Sawmills Ltd, Old Evanton Road, Dingwall, Ross-Shire, IV15 9UN, United Kingdom
-
BLAKE, Henry Duncan
— director