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What Happened to Blue Badge Company After Dragons’ Den?

Blue Badge Company appeared on Dragons’ Den in 2015, Series 13 Episode 7. The business was a fashion mobile commerce company and shopping application. They secured investment from Touker Suleyman on the show. The company went into liquidation in 2022.

The Pitch

Ellen Green walked into the Den in 2015 with a fashion mobile commerce company and shopping application. They were asking for £70,000 in exchange for 35% of the business.

The pitch landed well enough in the Den that at least one Dragon decided to back it.

The Deal

A deal was struck on the show. Touker Suleyman offered £70,000 for 35%, and Ellen Green accepted.

It’s worth noting that Dragons’ Den deals agreed on camera often go through further negotiation off-screen. Some complete as shown; others are renegotiated or never finalise at all. The company’s subsequent trading history is the clearest indicator of what actually happened.

What Happened After the Show

Blue Badge Company did not survive long-term. The company was dissolved in 2022, some 7 years after the pitch.

This is not an unusual outcome. The majority of businesses that appear on Dragons’ Den, deal or no deal, don’t make it in the long run. The show can provide a platform and capital, but it can’t substitute for a sustainable business model.

Is Blue Badge Company Still Available?

No. Blue Badge Designs Ltd is no longer in business. Companies House records show the company is in liquidation.

Related Companies

If you’re curious about other businesses from the same episode, you might also want to look at Sublime Science, HAIRCVT, Napscarf, Secret Sausages. Each has its own story of what happened after the Den.

Watch the Pitch

Companies House Data

Status
liquidation
Company Number
05048317
Registered Name
BLUE BADGE DESIGNS LTD
Incorporated
2004-02-18
Company Type
ltd
SIC Codes
13923
Registered Address
Charlotte House 19b Market Place, Bingham, Nottingham, NG13 8AP
Accounts
total-exemption-full (period ending 2021-02-28)
Latest Financials
Total Assets Less Liabilities
£163063
Employees
15
Period
1.3.20 to 28.2.21
Officers
  • GREEN, Elwynne Lea — director
    Charlotte House, 19b Market Place, Bingham, Nottingham, NG13 8AP
  • ZEIDLER, Philip Douglas Burgoyne — director
    Charlotte House, 19b Market Place, Bingham, Nottingham, NG13 8AP
  • HALL, Richard John — secretary (resigned 2012-04-23)
    1 Stoke Lodge Cottages, West Dene Stoke Bishop, Bristol, BS9 2BH
  • HALL, Camilla Elizabeth — director (resigned 2013-05-27)
    13, Fairlawn Road, Montpelier, Bristol, BS6 5JR, Uk
← Series 13 ← Episode 7