Dragons’ Den TrackerWhat Happened to Blue Badge Company After Dragons’ Den?
Blue Badge Company appeared on Dragons’ Den in 2015, Series 13 Episode 7. The business was a fashion mobile commerce company and shopping application. They secured investment from Touker Suleyman on the show. The company went into liquidation in 2022.
The Pitch
Ellen Green walked into the Den in 2015 with a fashion mobile commerce company and shopping application. They were asking for £70,000 in exchange for 35% of the business.
The pitch landed well enough in the Den that at least one Dragon decided to back it.
The Deal
A deal was struck on the show. Touker Suleyman offered £70,000 for 35%, and Ellen Green accepted.
It’s worth noting that Dragons’ Den deals agreed on camera often go through further negotiation off-screen. Some complete as shown; others are renegotiated or never finalise at all. The company’s subsequent trading history is the clearest indicator of what actually happened.
What Happened After the Show
Blue Badge Company did not survive long-term. The company was dissolved in 2022, some 7 years after the pitch.
This is not an unusual outcome. The majority of businesses that appear on Dragons’ Den, deal or no deal, don’t make it in the long run. The show can provide a platform and capital, but it can’t substitute for a sustainable business model.
Is Blue Badge Company Still in Business?
No. Blue Badge Company is no longer in business. Based on available records, the company is liquidation (2022).
Related Companies
If you’re curious about other businesses from the same episode, you might also want to look at Sublime Science, HAIRCVT, Napscarf, Secret Sausages. Each has its own story of what happened after the Den.
Watch the Pitch
Companies House Data
- Status
- active
- Company Number
- 04166788
- Registered Name
- BLUE BADGE LIMITED
- Incorporated
- 2001-02-23
- Company Type
- ltd
- SIC Codes
- 74990
- Registered Address
- Office 1, 72 Booker Avenue, Bradwell Common, Milton Keynes, MK13 8EF, England
- Accounts
- dormant (period ending 2025-02-28)
- Latest Financials
- Total Assets Less Liabilities
- £2
- Period
- 2024-02-29 to 2025-02-28
- Officers
-
ALDBURY SECRETARIES LIMITED
— corporate-nominee-secretary
Office 1, 72 Booker Avenue, Bradwell Common, Milton Keynes, MK13 8EF, England
-
BEAUMONT, Andrew Richard
— director
Office 1,, 72 Booker Avenue, Bradwell Common, Milton Keynes, MK13 8EF, England
-
ALDBURY DIRECTORS LIMITED
— corporate-nominee-director (resigned 2016-02-19)
17, Linford Forum, Rockingham Drive, Linford Wood, Milton Keynes, Buckinghamshire, MK14 6LY, England
-
ALDBURY SECRETARIES LIMITED
— corporate-nominee-secretary