Dragons’ Den TrackerWhat Happened to Secret Sausages After Dragons’ Den?
Secret Sausages appeared on Dragons’ Den in 2015, Series 13 Episode 7. The business was a vegetable sausages made with no meat or meat substitutes. No deal was made — the Dragons decided not to invest. The business is still active today.
The Pitch
Rachel Wicklow walked into the Den in 2015 with a vegetable sausages made with no meat or meat substitutes. They were asking for £50,000 in exchange for 15% of the business.
Despite their best efforts, the pitch didn’t convince the Dragons to open their wallets.
The Deal
No deal was made. The Dragons weren’t persuaded to invest, and Rachel Wicklow left the Den without backing.
What Happened After the Show
Secret Sausages is one of those Den stories that actually lasted. Having appeared on the show back in 2015, the company has now been trading for well over a decade — an outcome that puts it ahead of the vast majority of startup ventures, let alone television pitches.
Is Secret Sausages Still in Business?
Yes. Secret Sausages appears to still be trading. Companies House records confirm the business is currently active.
Related Companies
If you’re curious about other businesses from the same episode, you might also want to look at Sublime Science, Blue Badge Company, HAIRCVT, Napscarf. Each has its own story of what happened after the Den.
Watch the Pitch
Companies House Data
- Status
- active
- Company Number
- 11217349
- Registered Name
- SECRET SAUSAGE SHOP LTD
- Incorporated
- 2018-02-21
- Company Type
- ltd
- SIC Codes
- 47220
- Registered Address
- Suite 2a1, Northside House, Mount Pleasant, Barnet, EN4 9EB, England
- Accounts
- micro-entity (period ending 2021-02-28)
- Latest Financials
- Total Assets Less Liabilities
- £1070
- Employees
- 2
- Period
- 2020-03-01 to 2021-02-28
- Officers
-
GOODCHILD, James Paul
— director (resigned 2025-06-25)
Suite 2a1, Northside House, Mount Pleasant, Barnet, EN4 9EB, England
-
GOODCHILD, James Paul
— director (resigned 2025-06-25)