Dragons’ Den Tracker

The Pitch

Martin Shenton walked into the Den in 2012 with a live interactive shooting maze zombie game. They were asking for £25,000.

Despite their best efforts, the pitch didn’t convince the Dragons to open their wallets.

The Deal

No deal was made. The Dragons weren’t persuaded to invest, and Martin Shenton left the Den without backing.

What Happened After the Show

Blue Green Yellow Dead Live did not survive long-term. The company was dissolved in 2018, some 6 years after the pitch.

This is not an unusual outcome. The majority of businesses that appear on Dragons’ Den, deal or no deal, don’t make it in the long run. The show can provide a platform and capital, but it can’t substitute for a sustainable business model.

Is Blue Green Yellow Dead Live Still Available?

No. Active Action for Children Limited is no longer in business. Companies House records show the company has been dissolved.

Related Companies

If you’re curious about other businesses from the same episode, you might also want to look at iCafe, Zapper, WeQ4U, Rokka Play. Each has its own story of what happened after the Den.

Watch the Pitch

Videos

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Meet the Cachet Windows team - White Gold: Episode 1 Preview - BBC