Dragons’ Den TrackerWhat Happened to iCafe After Dragons’ Den?
iCafe appeared on Dragons’ Den in 2012, Series 10 Episode 7. The business was a coffee shop business and franchise. They secured investment from Duncan Bannatyne on the show. The business is still active today.
The Pitch
Umer Ashraf walked into the Den in 2012 with a coffee shop business and franchise. They were asking for £80,000 in exchange for 49% of the business.
The pitch landed well enough in the Den that at least one Dragon decided to back it.
The Deal
A deal was struck on the show. Duncan Bannatyne offered £80,000 for 49%, and Umer Ashraf accepted.
It’s worth noting that Dragons’ Den deals agreed on camera often go through further negotiation off-screen. Some complete as shown; others are renegotiated or never finalise at all. The company’s subsequent trading history is the clearest indicator of what actually happened.
What Happened After the Show
iCafe is one of those Den stories that actually lasted. Having appeared on the show back in 2012, the company has now been trading for well over a decade — an outcome that puts it ahead of the vast majority of startup ventures, let alone television pitches.
Is iCafe Still in Business?
Yes. iCafe appears to still be trading. Companies House records confirm the business is currently active.
Related Companies
If you’re curious about other businesses from the same episode, you might also want to look at Zapper, WeQ4U, Blue Green Yellow Dead Live, Rokka Play. Each has its own story of what happened after the Den.
Watch the Pitch
Companies House Data
- Status
- active
- Company Number
- SC400929
- Registered Name
- ICAFE LIMITED
- Incorporated
- 2011-06-03
- Company Type
- ltd
- SIC Codes
- 69109, 70100
- Registered Address
- Unit 2 21 Marine Crescent, The Toll Gate, Glasgow, G51 1HD, Scotland
- Accounts
- micro-entity (period ending 2025-06-30)
- Latest Financials
- Total Assets Less Liabilities
- -86311
- Employees
- 3
- Period
- 1 July 2024 to 30 June 2025
- Officers
-
MALIK, Umer Ashraf
— secretary
Unit 2, 21 Marine Crescent, The Toll Gate, Glasgow, G51 1HD, Scotland
-
MALIK, Umer Ashraf
— director
Unit 2, 21 Marine Crescent, The Toll Gate, Glasgow, G51 1HD, Scotland
-
MALIK, Umer Ashraf
— secretary