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What Happened to Body Bottle After Dragons’ Den?

Body Bottle appeared on Dragons’ Den in 2013, Series 11 Episode 1. The business was a body length hot water bottle. No deal was made — the Dragons decided not to invest. The company was dissolved in 2018.

The Pitch

Richard Yu walked into the Den in 2013 with a body length hot water bottle. They were asking for £50,000.

Despite their best efforts, the pitch didn’t convince the Dragons to open their wallets.

The Deal

No deal was made. The Dragons weren’t persuaded to invest, and Richard Yu left the Den without backing.

What Happened After the Show

Body Bottle did not survive long-term. The company was dissolved in 2018, some 5 years after the pitch.

This is not an unusual outcome. The majority of businesses that appear on Dragons’ Den, deal or no deal, don’t make it in the long run. The show can provide a platform and capital, but it can’t substitute for a sustainable business model.

Is Body Bottle Still Available?

No. The Body Bottle Company Limited is no longer in business. Companies House records show the company has been dissolved.

Related Companies

If you’re curious about other businesses from the same episode, you might also want to look at Skinny Tan, Bare Naked Foods, Gourmet Trotter, Bizzy Bitz. Each has its own story of what happened after the Den.

Watch the Pitch

Companies House Data

Status
dissolved
Company Number
07850296
Registered Name
THE BODY BOTTLE COMPANY LIMITED
Incorporated
2011-11-16 (ceased 2018-01-16)
Company Type
ltd
SIC Codes
99999
Registered Address
13 Glenrose House, Benhill Wood Road, Sutton, Surrey, SM1 4HT
Accounts
dormant (period ending 2015-11-30)
Latest Financials
Period
2014-12-01 to 2015-11-30
Officers
  • YU, Richard Andrew — director
    13, Glenrose House, Benhill Wood Road, Sutton, Surrey, SM1 4HT, United Kingdom
  • COLEBROOK-ROBJENT, Harriet — director (resigned 2013-10-17)
    13, Glenrose House, Benhill Wood Road, Sutton, Surrey, SM1 4HT, United Kingdom
← Series 11 ← Episode 1