Dragons’ Den Tracker

The Pitch

Joseph Keegan walked into the Den in 2025 with a portable exercise equipment. They were asking for £105,000 in exchange for 37.5% of the business.

The pitch landed well enough in the Den that at least one Dragon decided to back it.

The Deal

A deal was struck on the show. Peter Jones, Touker Suleyman and Joe Wicks offered £105,000 for 37.5%, and Joseph Keegan accepted.

It’s worth noting that Dragons’ Den deals agreed on camera often go through further negotiation off-screen. Some complete as shown; others are renegotiated or never finalise at all. The company’s subsequent trading history is the clearest indicator of what actually happened.

What Happened After the Show

BodyXcore is one of those Den stories that actually lasted. The company has now been trading for around 1 years since the pitch.

Is BodyXcore Still in Business?

Yes. BodyXcore appears to still be trading. Companies House records confirm the business is currently active.

Related Companies

If you’re curious about other businesses from the same episode, you might also want to look at Laceeze, Diso, Hen Weekend Chicken Boarding. Each has its own story of what happened after the Den.

Watch the Pitch

Videos

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Emotional pitch brings Joe Wicks to tears | Dragons' Den - BBC