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What Happened to Laceeze After Dragons’ Den?

Laceeze appeared on Dragons’ Den in 2025, Series 22 Episode 1. The business was a aid for tightening shoelaces. They secured investment from Touker Suleyman on the show. The business is still active today.

The Pitch

Emma Burke walked into the Den in 2025 with a aid for tightening shoelaces. They were asking for £50,000 in exchange for 40% of the business.

The pitch landed well enough in the Den that at least one Dragon decided to back it.

The Deal

A deal was struck on the show. Touker Suleyman offered £50,000 for 40% (Drops to 30% if investment is repaid within 12 months.), and Emma Burke accepted.

It’s worth noting that Dragons’ Den deals agreed on camera often go through further negotiation off-screen. Some complete as shown; others are renegotiated or never finalise at all. The company’s subsequent trading history is the clearest indicator of what actually happened.

What Happened After the Show

Laceeze is one of those Den stories that actually lasted. The company has now been trading for around 1 years since the pitch.

Is Laceeze Still in Business?

Yes. Laceeze appears to still be trading. Companies House records confirm the business is currently active.

Related Companies

If you’re curious about other businesses from the same episode, you might also want to look at BodyXcore, Diso, Hen Weekend Chicken Boarding. Each has its own story of what happened after the Den.

Watch the Pitch

Companies House Data

Status
active
Company Number
10431964
Registered Name
LACEEZE LTD
Incorporated
2016-10-17
Company Type
ltd
SIC Codes
96090
Registered Address
10 Egmont Drive, Ringwood, BH24 2BN, England
Accounts
total-exemption-full (period ending 2024-10-31)
Latest Financials
Total Assets Less Liabilities
£19903
Employees
1
Period
1 November 2023 to 31 October 2024
Officers
  • WALLIS, Emma Louise — director
    10, Egmont Drive, Ringwood, BH24 2BN, England
  • HARWOOD, Richard George — director (resigned 2022-12-02)
    Trafford Pines 11a, Heather Drive, Ferndown, BH22 9SD, United Kingdom
  • HENLEY, Paula Joy — director (resigned 2022-12-02)
    Trafford Pines 11a, Heather Drive, Ferndown, BH22 9SD, United Kingdom
  • PHILLIPS, Lee Aaron — director (resigned 2024-04-30)
    10, Egmont Drive, Ringwood, BH24 2BN, England
  • VALAITIS, Peter Anthony — director (resigned 2017-01-31)
    5, High Street, Westbury On Trym, Bristol, BS9 3BY, United Kingdom
← Series 22 ← Episode 1