Dragons’ Den Tracker

The Pitch

Phil Osband walked into the Den in 2025 with a moisture-absorbing shoe deodorisers. They were asking for £200,000 in exchange for 32% of the business.

The pitch landed well enough in the Den that at least one Dragon decided to back it.

The Deal

A deal was struck on the show. Steven Bartlett and Peter Jones offered £200,000 for 32%, and Phil Osband accepted.

It’s worth noting that Dragons’ Den deals agreed on camera often go through further negotiation off-screen. Some complete as shown; others are renegotiated or never finalise at all. The company’s subsequent trading history is the clearest indicator of what actually happened.

What Happened After the Show

Boot Bananas is one of those Den stories that actually lasted. The company has now been trading for around 1 years since the pitch.

Is Boot Bananas Still in Business?

Yes. Boot Bananas appears to still be trading. Companies House records confirm the business is currently active.

Related Companies

If you’re curious about other businesses from the same episode, you might also want to look at Pippa Technologies, Mother Root Ginger, Liha Beauty. Each has its own story of what happened after the Den.

Watch the Pitch

Videos

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“The Most Ridiculous Business Idea I’ve Ever Heard” | Dragons’ Den

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DRAGONS IN TEARS over kid’s clothing pitch 🐉🔥 Dragons’ Den - BBC

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BC Boots Invites Gary Neville For A Penalty Shoot-out | Dragons' Den