Dragons’ Den Tracker

The Pitch

Bethan Higson and Alice Galsworthy walked into the Den in 2025 with a non-alcoholic ginger infused aperitifs. They were asking for £60,000 (received 90,000) in exchange for 5% of the business.

The pitch landed well enough in the Den that at least one Dragon decided to back it.

The Deal

A deal was struck on the show. Steven Bartlett offered £60,000 (received 90,000) for 5%, and Bethan Higson and Alice Galsworthy accepted.

It’s worth noting that Dragons’ Den deals agreed on camera often go through further negotiation off-screen. Some complete as shown; others are renegotiated or never finalise at all. The company’s subsequent trading history is the clearest indicator of what actually happened.

What Happened After the Show

Mother Root Ginger is one of those Den stories that actually lasted. The company has now been trading for around 1 years since the pitch.

Is Mother Root Ginger Still in Business?

Yes. Mother Root Ginger appears to still be trading. Companies House records confirm the business is currently active.

Related Companies

If you’re curious about other businesses from the same episode, you might also want to look at Pippa Technologies, Boot Bananas, Liha Beauty. Each has its own story of what happened after the Den.

Watch the Pitch

Videos

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Will the Dragons drink up or dip out of this beverage brand? - BBC