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What Happened to Bottle Shot Brew After Dragons’ Den?

Bottle Shot Brew appeared on Dragons’ Den in 2022, Series 19 Episode 7. The business was a canned cold coffee beverages. They secured investment from Peter Jones on the show. The company was sold in 2023.

The Pitch

Annie Mitchell walked into the Den in 2022 with a canned cold coffee beverages. They were asking for £80,000 in exchange for 10% of the business.

The pitch landed well enough in the Den that at least one Dragon decided to back it.

The Deal

A deal was struck on the show. Peter Jones offered £80,000 for 10% (5% if investment is repaid within 12 months), and Annie Mitchell accepted.

It’s worth noting that Dragons’ Den deals agreed on camera often go through further negotiation off-screen. Some complete as shown; others are renegotiated or never finalise at all. The company’s subsequent trading history is the clearest indicator of what actually happened.

What Happened After the Show

Bottle Shot Brew was sold in 2023. An acquisition can signal very different things — sometimes it’s a strong exit for the founders, sometimes it’s a distressed sale to recover creditor debts. Without more specific information, the nature of the exit here isn’t clear.

Is Bottle Shot Brew Still in Business?

Bottle Shot Brew was sold in 2023. Whether the business continues to trade under new ownership is not publicly confirmed.

Related Companies

If you’re curious about other businesses from the same episode, you might also want to look at Turbo Rocks, Toucan Giving, Green Bell Packaging. Each has its own story of what happened after the Den.

Watch the Pitch

Companies House Data

Status
active
Company Number
15541935
Registered Name
BOTTLE & SHOTS LTD
Incorporated
2024-03-05
Company Type
ltd
SIC Codes
46342
Registered Address
38 High Street, Sutton-On-Sea, Mablethorpe, LN12 2HB, England
Accounts
micro-entity (period ending 2025-03-31)
Latest Financials
Total Assets Less Liabilities
£8492
Employees
3
Period
5.3.24 to 31.3.25
Officers
  • ARNOLD, Richard — director
    38, High Street, Sutton-On-Sea, Mablethorpe, LN12 2HB, England
  • MILLER, Timothy Robin — director
    6a, West End, Burgh Le Marsh, Skegness, PE24 5EA, England
  • STUBLEY, Andrew — director
    9, Lavender Way, Bourne, PE10 9TT, England