Dragons’ Den TrackerWhat Happened to Turbo Rocks After Dragons’ Den?
Turbo Rocks appeared on Dragons’ Den in 2022, Series 19 Episode 7. The business was a indoor cycling device. They secured investment from Sara Davies and Touker Suleyman on the show. The business is still active today.
The Pitch
Steven Murr walked into the Den in 2022 with a indoor cycling device. They were asking for £80,000 in exchange for 40% of the business.
The pitch landed well enough in the Den that at least one Dragon decided to back it.
The Deal
A deal was struck on the show. Sara Davies and Touker Suleyman offered £80,000 for 40%, and Steven Murr accepted.
It’s worth noting that Dragons’ Den deals agreed on camera often go through further negotiation off-screen. Some complete as shown; others are renegotiated or never finalise at all. The company’s subsequent trading history is the clearest indicator of what actually happened.
What Happened After the Show
Turbo Rocks is one of those Den stories that actually lasted. The company has now been trading for around 4 years since the pitch.
Is Turbo Rocks Still in Business?
Yes. Turbo Rocks appears to still be trading.
Related Companies
If you’re curious about other businesses from the same episode, you might also want to look at Bottle Shot Brew, Toucan Giving, Green Bell Packaging. Each has its own story of what happened after the Den.
