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What Happened to Braci After Dragons’ Den?

Braci appeared on Dragons’ Den in 2017, Series 14 Episode 13. The business was a exclusive rights to sell sound recognition products in the uk. No deal was made — the Dragons decided not to invest. The business is still active today.

The Pitch

Juma El-Awaisi and Anwar Almojarkesh walked into the Den in 2017 with a exclusive rights to sell sound recognition products in the uk. They were asking for £50,000 in exchange for 20% of the business.

Despite their best efforts, the pitch didn’t convince the Dragons to open their wallets.

The Deal

No deal was made. The Dragons weren’t persuaded to invest, and Juma El-Awaisi and Anwar Almojarkesh left the Den without backing.

What Happened After the Show

Braci is one of those Den stories that actually lasted. Having appeared on the show in 2017, the business has now been trading for over a decade — an outcome that puts it ahead of the vast majority of startup ventures, let alone television pitches.

Is Braci Still Available?

Yes. Braci1 Limited appears to still be trading. Companies House records confirm the business is currently active.

Related Companies

If you’re curious about other businesses from the same episode, you might also want to look at Watmuff & Beckett, Patlock, Lingotot. Each has its own story of what happened after the Den.

Watch the Pitch

Companies House Data

Status
active
Company Number
09036672
Registered Name
BRACI1 LIMITED
Incorporated
2014-05-13
Company Type
ltd
SIC Codes
62011
Registered Address
11 Brindley Place Brunswick Square, Birmingham, B1 2LP, England
Accounts
dormant (period ending 2025-05-12)
Latest Financials
Total Assets Less Liabilities
£100
Period
2024-05-13 to 2025-05-12
Officers
  • ALMOJARKESH, Anwar — director
    11 Brindley Place, Brunswick Square, Birmingham, B1 2LP, England
  • WANLY, Amr, Mr. — director
    11 Brindley Place, Brunswick Square, Birmingham, B1 2LP, England
  • ALMOJARKESH, Anwar, Ceo & Founder Of Braci — director (resigned 2014-09-30)
    12, 12 Tumbler Grove, Wolverhampton, WV10 0AT, England
  • ALMOJARKESH, Mohammad Bassam, Mr. — director (resigned 2018-01-08)
    165, Granville Street, 216 Skyline, Birmingham, B1 1JY, England
  • EL-AWAISI, Juma, Mr. — director (resigned 2017-09-07)
    18, Mosedale Way, Birmingham, West Midlands, B15 2BL, United Kingdom
← Series 14 ← Episode 13