Dragons’ Den Tracker

The Pitch

Andrew Watmuff walked into the Den in 2017 with a fresh soup and risotto business. They were asking for £75,000 in exchange for 20% of the business.

The pitch landed well enough in the Den that at least one Dragon decided to back it.

The Deal

A deal was struck on the show. Nick Jenkins offered £75,000 for 20% (10% can be bought back if turnover and profit figures are achieved.), and Andrew Watmuff accepted.

It’s worth noting that Dragons’ Den deals agreed on camera often go through further negotiation off-screen. Some complete as shown; others are renegotiated or never finalise at all. The company’s subsequent trading history is the clearest indicator of what actually happened.

What Happened After the Show

Watmuff & Beckett did not survive long-term. The company was dissolved in 2025, some 8 years after the pitch.

This is not an unusual outcome. The majority of businesses that appear on Dragons’ Den, deal or no deal, don’t make it in the long run. The show can provide a platform and capital, but it can’t substitute for a sustainable business model.

Is Watmuff & Beckett Still Available?

No. Watbeck Limited is no longer in business. Companies House records show the company has been dissolved.

Related Companies

If you’re curious about other businesses from the same episode, you might also want to look at Patlock, Lingotot, Braci. Each has its own story of what happened after the Den.

Watch the Pitch

Videos

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“There’s Nothing in This Apart From Fresh Produce” | Dragons’ Den