Dragons’ Den TrackerWhat Happened to Brand Theory After Dragons’ Den?
Brand Theory appeared on Dragons’ Den in 2005, Series 2 Episode 3. The business was a storage for digital content. No deal was made — the Dragons decided not to invest. The company was dissolved in 2008.
The Pitch
Dom Foulsham walked into the Den in 2005 with a storage for digital content. They were asking for £175,000.
Despite their best efforts, the pitch didn’t convince the Dragons to open their wallets.
The Deal
No deal was made. The Dragons weren’t persuaded to invest, and Dom Foulsham left the Den without backing.
What Happened After the Show
Brand Theory did not survive long-term. The company was dissolved in 2008, only 3 years after the Den appearance.
This is not an unusual outcome. The majority of businesses that appear on Dragons’ Den, deal or no deal, don’t make it in the long run. The show can provide a platform and capital, but it can’t substitute for a sustainable business model.
Is Brand Theory Still in Business?
No. Brand Theory is no longer in business. Companies House records show the company has been dissolved.
Related Companies
If you’re curious about other businesses from the same episode, you might also want to look at Truly Madly Baby, Accommodation for Students, Ultrashave, Pomelo. Each has its own story of what happened after the Den.
Watch the Pitch
Companies House Data
- Status
- dissolved
- Company Number
- 15183340
- Registered Name
- BRAND THEORY LTD
- Incorporated
- 2023-10-03 (ceased 2025-02-18)
- Company Type
- ltd
- SIC Codes
- 70229
- Registered Address
- 20 Wenlock Road, London, N1 7GU, England
- Accounts
- N/A
- Officers
-
MANNING, David Clive
— director
20, Wenlock Road, London, N1 7GU, England
-
MANNING, David Clive
— director