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What Happened to Pomelo After Dragons’ Den?

Pomelo appeared on Dragons’ Den in 2005, Series 2 Episode 3. The business was a female sandals range. No deal was made — the Dragons decided not to invest. The company was dissolved in 2009.

The Pitch

Victoria Tringham walked into the Den in 2005 with a female sandals range. They were asking for N/A.

Despite their best efforts, the pitch didn’t convince the Dragons to open their wallets.

The Deal

No deal was made. The Dragons weren’t persuaded to invest, and Victoria Tringham left the Den without backing.

What Happened After the Show

Pomelo did not survive long-term. The company was dissolved in 2009, some 4 years after the pitch.

This is not an unusual outcome. The majority of businesses that appear on Dragons’ Den, deal or no deal, don’t make it in the long run. The show can provide a platform and capital, but it can’t substitute for a sustainable business model.

Is Pomelo Still in Business?

No. Pomelo is no longer in business. Based on available records, the company is dissolved (2009).

Related Companies

If you’re curious about other businesses from the same episode, you might also want to look at Truly Madly Baby, Accommodation for Students, Brand Theory, Ultrashave. Each has its own story of what happened after the Den.

Watch the Pitch

Companies House Data

Status
active
Company Number
15554102
Registered Name
POMELO LTD
Incorporated
2024-03-11
Company Type
ltd
SIC Codes
70229
Registered Address
First Floor 1 Des Roches Square, Witan Way, Witney, Oxfordshire, OX28 4BE, United Kingdom
Accounts
micro-entity (period ending 2025-03-31)
Latest Financials
Total Assets Less Liabilities
£17294
Employees
0
Period
2024-03-11 to 2025-03-31
Officers
  • FAN, Sarah — director
    First Floor, 1 Des Roches Square, Witan Way, Witney, Oxfordshire, OX28 4BE, United Kingdom
  • FERGUSON, Edward Henry — director
    First Floor, 1 Des Roches Square, Witan Way, Witney, Oxfordshire, OX28 4BE, United Kingdom
← Series 2 ← Episode 3