Dragons’ Den Tracker

The Pitch

David Hellard walked into the Den in 2022 with a caffeine energy chews. They were asking for £60,000 in exchange for 25% of the business.

The pitch landed well enough in the Den that at least one Dragon decided to back it.

The Deal

A deal was struck on the show. Peter Jones and Steven Bartlett offered £60,000 for 25% (20% if the investment is repaid within 24 months.), and David Hellard accepted.

It’s worth noting that Dragons’ Den deals agreed on camera often go through further negotiation off-screen. Some complete as shown; others are renegotiated or never finalise at all. The company’s subsequent trading history is the clearest indicator of what actually happened.

What Happened After the Show

Caffeine Bullet is one of those Den stories that actually lasted. The company has now been trading for around 4 years since the pitch.

Is Caffeine Bullet Still in Business?

Yes. Caffeine Bullet appears to still be trading. Companies House records confirm the business is currently active.

Related Companies

If you’re curious about other businesses from the same episode, you might also want to look at Mesoa for Men, March Muses, The Tiny Workbench, View-You Cam. Each has its own story of what happened after the Den.

Watch the Pitch

Videos

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Top 5 Deals Where 5 Dragons Made An Offer | Dragons' Den (at 27:45)