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What Happened to View-You Cam After Dragons’ Den?

View-You Cam appeared on Dragons’ Den in 2022, Series 19 Episode 14. The business was a web camera aiding eye contact on conference calls. No deal was made — the Dragons decided not to invest. The company was dissolved in 2024.

The Pitch

Jonathan Pikeit and Daniel Baker walked into the Den in 2022 with a web camera aiding eye contact on conference calls. They were asking for £150,000 in exchange for 15% of the business.

Despite their best efforts, the pitch didn’t convince the Dragons to open their wallets.

The Deal

No deal was made. The Dragons weren’t persuaded to invest, and Jonathan Pikeit and Daniel Baker left the Den without backing.

What Happened After the Show

View-You Cam did not survive long-term. The company was dissolved in 2024, only 2 years after the Den appearance.

This is not an unusual outcome. The majority of businesses that appear on Dragons’ Den, deal or no deal, don’t make it in the long run. The show can provide a platform and capital, but it can’t substitute for a sustainable business model.

Is View-You Cam Still in Business?

No. View-You Cam is no longer in business. Based on available records, the company is dissolved (2024).

Related Companies

If you’re curious about other businesses from the same episode, you might also want to look at Caffeine Bullet, Mesoa for Men, March Muses, The Tiny Workbench. Each has its own story of what happened after the Den.

Watch the Pitch