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What Happened to Cannonball Hammer After Dragons’ Den?

Cannonball Hammer appeared on Dragons’ Den in 2010, Series 8 Episode 3. The business was a cannonball attached to hammer for precision. No deal was made — the Dragons decided not to invest. The business is still active today.

The Pitch

David Royce and Max Metcalfe walked into the Den in 2010 with a cannonball attached to hammer for precision. They were asking for £60,000.

Despite their best efforts, the pitch didn’t convince the Dragons to open their wallets.

The Deal

No deal was made. The Dragons weren’t persuaded to invest, and David Royce and Max Metcalfe left the Den without backing.

What Happened After the Show

Cannonball Hammer is one of those Den stories that actually lasted. Having appeared on the show back in 2010, the company has now been trading for well over a decade — an outcome that puts it ahead of the vast majority of startup ventures, let alone television pitches.

Is Cannonball Hammer Still in Business?

Yes. Cannonball Hammer appears to still be trading. Companies House records confirm the business is currently active.

Related Companies

If you’re curious about other businesses from the same episode, you might also want to look at Golfers' Mate, FGH Security, Tatty Bumpkin Shop, Romancy Gram. Each has its own story of what happened after the Den.

Watch the Pitch

Companies House Data

Status
active
Company Number
04400439
Registered Name
CANNONBALL LIMITED
Incorporated
2002-03-21
Company Type
ltd
SIC Codes
68100
Registered Address
28 Manchester Street, London, W1U 7LF
Accounts
total-exemption-full (period ending 2025-03-31)
Officers
  • MARTEL, Claire Louise — secretary
    28, Manchester Street, London, W1U 7LF
  • MEADOWS, Sean — secretary
    Bucklers Croft, Perry Green, Much Hadham, Hertfordshire, SG10 6EB
  • MARTEL, Claire Louise — director
    28, Manchester Street, London, W1U 7LF
  • MEADOWS, Samantha Renee — director
    Bucklers Croft, Perry Green, Much Hadham, Herts, SG10 6EB
  • QA REGISTRARS LIMITED — corporate-nominee-secretary (resigned 2002-03-26)
    The Studio, St Nicholas Close, Elstree, Hertfordshire, WD6 3EW
  • QA NOMINEES LIMITED — corporate-nominee-director (resigned 2002-03-26)
    The Studio, St Nicholas Close, Elstree, Hertfordshire, WD6 3EW
← Series 8 ← Episode 3