Dragons’ Den TrackerWhat Happened to Carried by Farino After Dragons’ Den?
Carried by Farino appeared on Dragons’ Den in 2023, Series 20 Episode 1. The business was a portable luggage bags and carrier. No deal was made — the Dragons decided not to invest. The business is still active today.
The Pitch
Poala Farino walked into the Den in 2023 with a portable luggage bags and carrier. They were asking for £75,000 in exchange for 15% of the business.
Despite their best efforts, the pitch didn’t convince the Dragons to open their wallets.
The Deal
No deal was made. The Dragons weren’t persuaded to invest, and Poala Farino left the Den without backing.
What Happened After the Show
Carried by Farino is one of those Den stories that actually lasted. Having appeared on the show in 2023, the business has now been trading for over a decade — an outcome that puts it ahead of the vast majority of startup ventures, let alone television pitches.
Is Carried by Farino Still Available?
Yes. Paola Farino Limited appears to still be trading. Companies House records confirm the business is currently active.
Related Companies
If you’re curious about other businesses from the same episode, you might also want to look at Tabuu, Temple Wellness, Psychic Sisters, Drag Diva. Each has its own story of what happened after the Den.
Watch the Pitch
Companies House Data
- Status
- active
- Company Number
- 10176972
- Registered Name
- PAOLA FARINO LIMITED
- Incorporated
- 2016-05-12
- Company Type
- ltd
- SIC Codes
- 32990, 69201, 90020
- Registered Address
- 109 St Georges Road, London, London, SE1 6HY, United Kingdom
- Accounts
- micro-entity (period ending 2025-03-31)
- Latest Financials
- Total Assets Less Liabilities
- £40727
- Employees
- 1
- Period
- 1.4.24 to 31.3.25
- Officers
-
FARINO, Paola
— director
109, St Georges Road, London, London, SE1 6HY, United Kingdom
-
FARINO, Paola
— director