Dragons’ Den Tracker

The Pitch

Chris Frappell walked into the Den in 2018 with a motorcycle chain tensioning tool. They were asking for £75,000 in exchange for 25% of the business.

The pitch landed well enough in the Den that at least one Dragon decided to back it.

The Deal

A deal was struck on the show. Touker Suleyman offered £75,000 for 25%, and Chris Frappell accepted.

It’s worth noting that Dragons’ Den deals agreed on camera often go through further negotiation off-screen. Some complete as shown; others are renegotiated or never finalise at all. The company’s subsequent trading history is the clearest indicator of what actually happened.

What Happened After the Show

Chain Monkey is one of those Den stories that actually lasted. Having appeared on the show in 2018, the business has now been trading for over a decade — an outcome that puts it ahead of the vast majority of startup ventures, let alone television pitches.

Is Chain Monkey Still Available?

Yes. Tru Tension Ltd appears to still be trading. Companies House records confirm the business is currently active.

Related Companies

If you’re curious about other businesses from the same episode, you might also want to look at DrivenMedia, LoveRaw, Magic Link Handwriting. Each has its own story of what happened after the Den.

Watch the Pitch

Videos

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Chain Monkey - As Seen On BBC's Dragons Den

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Waterbuoy floating keyring as seen on Dragons den