Dragons’ Den TrackerWhat Happened to Magic Link Handwriting After Dragons’ Den?
Magic Link Handwriting appeared on Dragons’ Den in 2018, Series 15 Episode 13. The business was a hand-writing aid workbooks. No deal was made — the Dragons decided not to invest. The business is still active today.
The Pitch
Lee Dein walked into the Den in 2018 with a hand-writing aid workbooks. They were asking for £60,000 in exchange for 10% of the business.
Despite their best efforts, the pitch didn’t convince the Dragons to open their wallets.
The Deal
No deal was made. The Dragons weren’t persuaded to invest, and Lee Dein left the Den without backing.
What Happened After the Show
Magic Link Handwriting is one of those Den stories that actually lasted. Having appeared on the show back in 2018, the company has now been trading for well over a decade — an outcome that puts it ahead of the vast majority of startup ventures, let alone television pitches.
Is Magic Link Handwriting Still in Business?
Yes. Magic Link Handwriting appears to still be trading. Companies House records confirm the business is currently active.
Related Companies
If you’re curious about other businesses from the same episode, you might also want to look at DrivenMedia, Chain Monkey, LoveRaw. Each has its own story of what happened after the Den.
Watch the Pitch
Companies House Data
- Status
- active
- Company Number
- 09146910
- Registered Name
- MAGIC LINK LIMITED
- Incorporated
- 2014-07-24
- Company Type
- ltd
- SIC Codes
- 85590
- Registered Address
- Pyramid House, 954 High Road, London, N12 9RT, England
- Accounts
- micro-entity (period ending 2025-03-31)
- Latest Financials
- Total Assets Less Liabilities
- £815335
- Employees
- 1
- Period
- 2024-04-01 to 2025-03-31
- Officers
-
DEIN, Leora
— director
6, Connaught Drive, Hampstead Garden Surburb, London, NW11 6BJ, United Kingdom
-
DEIN, Leora
— director