Dragons’ Den TrackerWhat Happened to Cheeky Nibble After Dragons’ Den?
Cheeky Nibble appeared on Dragons’ Den in 2024, Series 21 Episode 11. The business was a free-from dessert-inspired granola. No deal was made — the Dragons decided not to invest. The business is still active today.
The Pitch
Marietta Hickman walked into the Den in 2024 with a free-from dessert-inspired granola. They were asking for £60,000 in exchange for 10% of the business.
Despite their best efforts, the pitch didn’t convince the Dragons to open their wallets.
The Deal
No deal was made. The Dragons weren’t persuaded to invest, and Marietta Hickman left the Den without backing.
What Happened After the Show
Cheeky Nibble is one of those Den stories that actually lasted. The company has now been trading for around 2 years since the pitch.
Is Cheeky Nibble Still in Business?
Yes. Cheeky Nibble appears to still be trading. Companies House records confirm the business is currently active.
Related Companies
If you’re curious about other businesses from the same episode, you might also want to look at The Natural Play Makeup Company, Time:O:Stat, Ezidrops. Each has its own story of what happened after the Den.
Watch the Pitch
Companies House Data
- Status
- active
- Company Number
- 14663975
- Registered Name
- CHEEKY NIBBLE LIMITED
- Incorporated
- 2023-02-15
- Company Type
- ltd
- SIC Codes
- 10612, 47290, 47810
- Registered Address
- 22 The Street, West Raynham, Norfolk, NR21 7EZ, England
- Accounts
- total-exemption-full (period ending 2025-02-28)
- Latest Financials
- Employees
- 0
- Period
- 2024-03-01 to 28 February 2025
- Officers
-
HICKMAN, Maria Henrietta
— director
22 The Street, West Raynham, Norfolk, NR21 7EZ, England
-
HICKMAN, Maria Henrietta
— director