Dragons’ Den Tracker

The Pitch

Bob Gokani walked into the Den in 2024 with a eye and ear drop tool. They were asking for £30,000 in exchange for 30% of the business.

The pitch landed well enough in the Den that at least one Dragon decided to back it.

The Deal

A deal was struck on the show. Peter Jones and Touker Suleyman offered £30,000 for 30% (Reduces to 20% upon investment being repaid), and Bob Gokani accepted.

It’s worth noting that Dragons’ Den deals agreed on camera often go through further negotiation off-screen. Some complete as shown; others are renegotiated or never finalise at all. The company’s subsequent trading history is the clearest indicator of what actually happened.

What Happened After the Show

Ezidrops is one of those Den stories that actually lasted. The company has now been trading for around 2 years since the pitch.

Is Ezidrops Still in Business?

Yes. Ezidrops appears to still be trading. Companies House records confirm the business is currently active.

Related Companies

If you’re curious about other businesses from the same episode, you might also want to look at The Natural Play Makeup Company, Time:O:Stat, Cheeky Nibble. Each has its own story of what happened after the Den.

Watch the Pitch

Videos

▶

Peter Jones Thinks Ezidrops Entrepreneur Could Become A Multi-Millionaire | Dragons' Den

▶

EziDrops on Dragons Den

▶

Environmentally friendly deodorant that eats sweat for breakfast | Dragons’ Den – BBC