Dragons’ Den Tracker

The Pitch

Richard Hancock and Edward Simpson walked into the Den in 2022 with a cheese subscribing mobile app. They were asking for £150,000 in exchange for 7.5% of the business.

The pitch landed well enough in the Den that at least one Dragon decided to back it.

The Deal

A deal was struck on the show. Steven Bartlett offered £150,000 for 7.5% (5% if investment is repaid with 24months), and Richard Hancock and Edward Simpson accepted.

It’s worth noting that Dragons’ Den deals agreed on camera often go through further negotiation off-screen. Some complete as shown; others are renegotiated or never finalise at all. The company’s subsequent trading history is the clearest indicator of what actually happened.

What Happened After the Show

There is limited public information available about what happened to Cheesegeek after the show. It doesn’t appear to have built a significant public profile, which may suggest it never scaled — though some businesses continue to operate quietly without much online presence.

Is Cheesegeek Still Available?

There is no clear public information confirming the current trading status of The Cheese Geek Limited. It may still be operating, but it has a limited public presence.

Related Companies

If you’re curious about other businesses from the same episode, you might also want to look at Extend Robotics, Naked Weave, Meg Heath Dog Leads, Flux Choice Ltd. Each has its own story of what happened after the Den.

Watch the Pitch

Videos

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Top 3 Times Entrepreneurs Spent A Huge Amount On Their Business | Vol. 2 |COMPILATION | Dragons' Den (at 00:00)