Dragons’ Den TrackerWhat Happened to Flux Choice Ltd After Dragons’ Den?
Flux Choice Ltd appeared on Dragons’ Den in 2022, Series 19 Episode 1. The business was a key-ring accessories. No deal was made — the Dragons decided not to invest. The business is still active today.
The Pitch
Grant Bruce walked into the Den in 2022 with a key-ring accessories. They were asking for £40,000 in exchange for 20% of the business.
Despite their best efforts, the pitch didn’t convince the Dragons to open their wallets.
The Deal
No deal was made. The Dragons weren’t persuaded to invest, and Grant Bruce left the Den without backing.
What Happened After the Show
Flux Choice Ltd is one of those Den stories that actually lasted. The company has now been trading for around 4 years since the pitch.
Is Flux Choice Ltd Still in Business?
Yes. Flux Choice Ltd appears to still be trading. Companies House records confirm the business is currently active.
Related Companies
If you’re curious about other businesses from the same episode, you might also want to look at Cheesegeek, Extend Robotics, Naked Weave, Meg Heath Dog Leads. Each has its own story of what happened after the Den.
Watch the Pitch
Companies House Data
- Status
- active
- Company Number
- SC665146
- Registered Name
- FLUX CHOICE LTD
- Incorporated
- 2020-06-23
- Company Type
- ltd
- SIC Codes
- 47990
- Registered Address
- Smithy House, Bemersyde, Melrose, TD6 9DP, United Kingdom
- Accounts
- dormant (period ending 2025-06-30)
- Latest Financials
- Total Assets Less Liabilities
- £3833
- Employees
- 0
- Period
- 1.7.24 to 30.6.25
- Officers
-
BRUCE, Grant Charles
— director
Smithy House, Bemersyde, Melrose, TD6 9DP, United Kingdom
-
BRUCE, Grant Charles
— director