Dragons’ Den TrackerWhat Happened to Chicurela After Dragons’ Den?
Chicurela appeared on Dragons’ Den in 2006, Series 3 Episode 3. The business was a high-end salmon skin leather fashion accessories. No deal was made — the Dragons decided not to invest. The company was dissolved in 2011.
The Pitch
Laura Chicurel walked into the Den in 2006 with a high-end salmon skin leather fashion accessories. They were asking for N/A.
Despite their best efforts, the pitch didn’t convince the Dragons to open their wallets.
The Deal
No deal was made. The Dragons weren’t persuaded to invest, and Laura Chicurel left the Den without backing.
What Happened After the Show
Chicurela did not survive long-term. The company was dissolved in 2011, some 5 years after the pitch.
This is not an unusual outcome. The majority of businesses that appear on Dragons’ Den, deal or no deal, don’t make it in the long run. The show can provide a platform and capital, but it can’t substitute for a sustainable business model.
Is Chicurela Still in Business?
No. Chicurela is no longer in business. Companies House records show the company has been dissolved.
Related Companies
If you’re curious about other businesses from the same episode, you might also want to look at First Light Solutions, The Knowledge, UR-In The Paper, Itsa. Each has its own story of what happened after the Den.
Companies House Data
- Status
- dissolved
- Company Number
- 05822158
- Registered Name
- CHICURELA LIMITED
- Incorporated
- 2006-05-18 (ceased 2011-07-05)
- Company Type
- ltd
- SIC Codes
- 1910
- Registered Address
- 62 Hayes Grove, East Dulwich, London, SE22 8DF
- Accounts
- total-exemption-small (period ending 2009-03-31)
- Officers
-
CHICUREL, Laura
— secretary
768, Sylvan Way, Redwood City, California, CA94062, Usa
-
CHICUREL, Laura
— director
768, Sylvan Way, Redwood City, California, CA94062, Usa
-
MORK, Patrick
— director
768, Sylvan Way, Redwood City, California, CA94062, Usa
-
BEST4BUSINESS LIMITED
— corporate-secretary (resigned 2009-09-17)
Knowledge Dock Business Centre, 4-6 University Way, London, E16 2RD
-
INCORPORATE SECRETARIAT LIMITED
— corporate-nominee-secretary (resigned 2006-05-19)
4th Floor, 3 Tenterden Street, Hanover Square, London, W1S 1TD
-
CHICUREL, Laura
— secretary