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What Happened to Itsa After Dragons’ Den?

Itsa appeared on Dragons’ Den in 2006, Series 3 Episode 3. The business was a beach bag extending into a towel. No deal was made — the Dragons decided not to invest. The business is still active today.

The Pitch

David and Sarah Glashan walked into the Den in 2006 with a beach bag extending into a towel. They were asking for £250,000 in exchange for 20% of the business.

Despite their best efforts, the pitch didn’t convince the Dragons to open their wallets.

The Deal

No deal was made. The Dragons weren’t persuaded to invest, and David and Sarah Glashan left the Den without backing.

What Happened After the Show

Itsa is one of those Den stories that actually lasted. Having appeared on the show back in 2006, the company has now been trading for well over a decade — an outcome that puts it ahead of the vast majority of startup ventures, let alone television pitches.

Is Itsa Still in Business?

Yes. Itsa appears to still be trading. Companies House records confirm the business is currently active.

Related Companies

If you’re curious about other businesses from the same episode, you might also want to look at First Light Solutions, The Knowledge, UR-In The Paper, Chicurela. Each has its own story of what happened after the Den.

Watch the Pitch

Companies House Data

Status
active
Company Number
02767942
Registered Name
ITSA LIMITED
Incorporated
1992-11-25
Company Type
ltd
SIC Codes
63110, 63990
Registered Address
1 Sylvan Court Sylvan Way, Southfields Business Park, Basildon, Essex, SS15 6TH
Accounts
small (period ending 2025-03-31)
Latest Financials
Total Assets Less Liabilities
£1506086
Employees
0
Period
2024-01-01 to 2025-03-31
Officers
  • BURT, Jane Stephanie — director
    1 Sylvan Court Sylvan Way, Southfields Business Park, Basildon, Essex, SS15 6TH
  • COTTINGHAM, Iain David — director
    1 Sylvan Court Sylvan Way, Southfields Business Park, Basildon, Essex, SS15 6TH
  • DHOLAKIA, Uday Kumar — director
    1 Sylvan Court Sylvan Way, Southfields Business Park, Basildon, Essex, SS15 6TH
  • GASS, Timothy Ian — director
    1 Sylvan Court Sylvan Way, Southfields Business Park, Basildon, Essex, SS15 6TH
  • HERRIMAN, John Andrew — director
    1 Sylvan Court Sylvan Way, Southfields Business Park, Basildon, Essex, SS15 6TH
  • MACKENZIE, David John — director
    1 Sylvan Court Sylvan Way, Southfields Business Park, Basildon, Essex, SS15 6TH
  • OWEN, Philip John — director
    1 Sylvan Court Sylvan Way, Southfields Business Park, Basildon, Essex, SS15 6TH
  • PASEK, Nicola Louise — director
    1 Sylvan Court Sylvan Way, Southfields Business Park, Basildon, Essex, SS15 6TH
  • PATEL, Nishi — director
    1 Sylvan Court Sylvan Way, Southfields Business Park, Basildon, Essex, SS15 6TH
  • RUDDY, Stephen John — director
    1 Sylvan Court Sylvan Way, Southfields Business Park, Basildon, Essex, SS15 6TH
  • SIMPSON, Adrian Ganesh — director
    1 Sylvan Court Sylvan Way, Southfields Business Park, Basildon, Essex, SS15 6TH
  • STEPHENSON, Duncan — director
    1 Sylvan Court Sylvan Way, Southfields Business Park, Basildon, Essex, SS15 6TH
  • ARMSTRONG, Christopher Leslie — secretary (resigned 2013-02-25)
    1 Sylvan Court Sylvan Way, Southfields Business Park, Basildon, Essex, SS15 6TH
  • ARMSTRONG, Christopher Leslie — secretary (resigned 2009-08-18)
    153 Main Road, Sutton At Hone, Dartford, Kent, DA4 9HW
  • BOTTOMLEY, Philip — secretary (resigned 2009-02-11)
    2 Pollards Green, Chelmer Village, Chelmsford, Essex, CM2 6UH
  • ISLAM, Riyad — secretary (resigned 2023-02-24)
    1 Sylvan Court Sylvan Way, Southfields Business Park, Basildon, Essex, SS15 6TH
  • LEVOIR, Chantelle — secretary (resigned 2025-09-15)
    1 Sylvan Court Sylvan Way, Southfields Business Park, Basildon, Essex, SS15 6TH
  • LIVERMORE, Leon Stewart Frederick — secretary (resigned 2020-10-13)
    1 Sylvan Court Sylvan Way, Southfields Business Park, Basildon, Essex, SS15 6TH
  • MARTIN, Roy Christopher — secretary (resigned 2016-01-31)
    1 Sylvan Court Sylvan Way, Southfields Business Park, Basildon, Essex, SS15 6TH
  • STREET, Alan James — secretary (resigned 1997-10-20)
    2 Rydal Gardens, West Bridgford, Nottingham, Nottinghamshire, NG2 6JR
  • WARREN, Neil Andrew — secretary (resigned 2012-10-23)
    149a Maldon Road, Colchester, Essex, CO3 3BJ
  • WILLCOX, Dallas George — secretary (resigned 2007-09-28)
    2 Highview Road, Thundersley, Benfleet, Essex, SS7 3LF
  • ALDRIDGE, Bryn — director (resigned 2004-07-22)
    8 Windermere Close, Hemel Hempstead, Hertfordshire, HP3 8QN
  • BARRY, Sara Katherine — director (resigned 2018-09-12)
    1 Sylvan Court Sylvan Way, Southfields Business Park, Basildon, Essex, SS15 6TH
  • BAXTER, Louise Clare — director (resigned 2023-10-18)
    1 Sylvan Court Sylvan Way, Southfields Business Park, Basildon, Essex, SS15 6TH
  • BOTTOMLEY, Philip — director (resigned 2009-04-06)
    2 Pollards Green, Chelmer Village, Chelmsford, Essex, CM2 6UH
  • BOTTOMLEY, Philip — director (resigned 2001-10-03)
    2 Pollards Green, Chelmer Village, Chelmsford, Essex, CM2 6UH
  • BRADY, Carol — director (resigned 2017-07-17)
    1 Sylvan Court Sylvan Way, Southfields Business Park, Basildon, Essex, SS15 6TH
  • BUTTERWORTH, Stephen Stanley — director (resigned 2006-09-07)
    4 Lindhurst Drive, Solihull, West Midlands, B94 6QD
  • CHARLESWOTH, Allan — director (resigned 2001-08-03)
    Oakdene, Poole Lane, Burton Salmon, Leeds, West Yorkshire, LS25 5JU
  • CHICKEN, Edward Robert — director (resigned 2002-09-05)
    7 Conyers Avenue, Darlington, County Durham, DL3 9DB
  • CRAIG, Malcolm James George — director (resigned 2019-09-26)
    1 Sylvan Court Sylvan Way, Southfields Business Park, Basildon, Essex, SS15 6TH
  • DELAHAYE, Stephen James — director (resigned 2002-09-05)
    71 Bassaleg Road, Newport, Gwent, NP20 3NA
  • DENARD, Christopher Peter — director (resigned 2010-07-14)
    10 Highbury Grove, Haslemere, Surrey, GU27 1BB
  • DREWRY, James Michael — director (resigned 2011-07-19)
    32 Mounthooly Loan, Edinburgh, EH10 7JE
  • DREWRY, James Michael — director (resigned 2005-08-17)
    32 Mounthooly Loan, Edinburgh, EH10 7JE
  • DREWRY, James Michael — director (resigned 2003-09-17)
    32 Mounthooly Loan, Edinburgh, EH10 7JE
  • EVANS, John Gregory — director (resigned 2006-10-31)
    23 Bath Road, Worthing, West Sussex, BN11 3PA
  • FOSTER, Andrew George — director (resigned 2014-09-26)
    1 Sylvan Court Sylvan Way, Southfields Business Park, Basildon, Essex, SS15 6TH
  • GAINSFORD, Ronald Francis — director (resigned 2013-03-31)
    60 Birch Tree Avenue, Coney Hall, West Wickham, Kent, BR4 9EJ
  • GALLAND, Paul Richard — director (resigned 1998-07-16)
    61 Maidenhall, Highnam, Gloucester, Gloucestershire, GL2 8DJ
  • GAY, Harold — director (resigned 2014-07-19)
    1 Sylvan Court Sylvan Way, Southfields Business Park, Basildon, Essex, SS15 6TH
  • GIBBONS-LOVEDAY, Margaret Rose — director (resigned 2003-09-17)
    25 Moray Park, Dalgety Bay, Dunfermline, Fife, KY11 9UL
  • GRAHAM, Clive Harry — director (resigned 2011-07-19)
    52, Bryanston Road, Solihull, West Midlands, B91 1EN
  • HEAFIELD, Peter John — director (resigned 2012-09-04)
    41, Sudbrooke Road, Scothern, Lincoln, Lincolnshire, LN2 2UZ
  • HEEMSKERK, Christine Elizabeth — director (resigned 2017-09-05)
    1 Sylvan Court Sylvan Way, Southfields Business Park, Basildon, Essex, SS15 6TH
  • HEEMSKERK, Christine Elizabeth — director (resigned 2008-07-08)
    53 The Greenway, Uxbridge, Middlesex, UB8 2PL
  • HILLIER, John — director (resigned 2013-07-19)
    26 Lower Cross, Cross Houses, Shrewsbury, Shropshire, SY5 6JU
  • HUNTER, Noel Campbell — director (resigned 2021-12-08)
    Willowbrook Church Lane, Lighthorne, Warwick, CV35 0AR
  • HUNTER, Noel Campbell — director (resigned 2000-10-10)
    Willowbrook Church Lane, Lighthorne, Warwick, CV35 0AR
  • IRELAND, Daniel — director (resigned 2020-09-14)
    1 Sylvan Court Sylvan Way, Southfields Business Park, Basildon, Essex, SS15 6TH
  • ISLAM, Riyad — director (resigned 2023-02-24)
    1 Sylvan Court Sylvan Way, Southfields Business Park, Basildon, Essex, SS15 6TH
  • JACKSON, Gaynor Jane — director (resigned 2021-07-19)
    1 Sylvan Court Sylvan Way, Southfields Business Park, Basildon, Essex, SS15 6TH
  • LEVOIR, Chantelle — director (resigned 2025-09-15)
    1 Sylvan Court Sylvan Way, Southfields Business Park, Basildon, Essex, SS15 6TH
  • LEWIN, Bryan Roy — director (resigned 2009-07-13)
    145 Sherwood Avenue, Northampton, Northamptonshire, NN2 8TA
  • LINDSAY, Tendy — director (resigned 2024-10-09)
    1 Sylvan Court Sylvan Way, Southfields Business Park, Basildon, Essex, SS15 6TH
  • LIVERMORE, Leon Stewart Frederick — director (resigned 2020-10-13)
    1 Sylvan Court Sylvan Way, Southfields Business Park, Basildon, Essex, SS15 6TH
  • MARTIN, Roy Christopher — director (resigned 2016-01-31)
    1 Sylvan Court Sylvan Way, Southfields Business Park, Basildon, Essex, SS15 6TH
  • MCARDLE, Stephen — director (resigned 2021-04-30)
    1 Sylvan Court Sylvan Way, Southfields Business Park, Basildon, Essex, SS15 6TH
  • MCGINTY, Mark Anthony — director (resigned 2016-10-20)
    1 Sylvan Court Sylvan Way, Southfields Business Park, Basildon, Essex, SS15 6TH
  • MEIEHOFER, Harold — director (resigned 2011-07-19)
    1 Sylvan Court Sylvan Way, Southfields Business Park, Basildon, Essex, SS15 6TH
  • MEREDITH, Ben — director (resigned 2024-05-01)
    1 Sylvan Court Sylvan Way, Southfields Business Park, Basildon, Essex, SS15 6TH
  • MULLINS, David Louis — director (resigned 2014-09-25)
    1 Sylvan Court Sylvan Way, Southfields Business Park, Basildon, Essex, SS15 6TH
  • MUNRO, James — director (resigned 2025-10-17)
    1 Sylvan Court Sylvan Way, Southfields Business Park, Basildon, Essex, SS15 6TH
  • NORTHCOTT, Anthony Peter — director (resigned 2002-09-05)
    85 Pilgrims Way, London, N19 3UT
  • PASEK, Nicola Louise — director (resigned 2017-12-31)
    1 Sylvan Court Sylvan Way, Southfields Business Park, Basildon, Essex, SS15 6TH
  • PASEK, Nicola Louise — director (resigned 2014-07-19)
    1 Sylvan Court Sylvan Way, Southfields Business Park, Basildon, Essex, SS15 6TH
  • PEERLESS-MOUNTFORD, John Colin — director (resigned 2015-09-17)
    1 Sylvan Court Sylvan Way, Southfields Business Park, Basildon, Essex, SS15 6TH
  • POTTS, Wendy Jean — director (resigned 2022-10-07)
    1 Sylvan Court Sylvan Way, Southfields Business Park, Basildon, Essex, SS15 6TH
  • RAMSDEN, Paul — director (resigned 2023-07-19)
    1 Sylvan Court Sylvan Way, Southfields Business Park, Basildon, Essex, SS15 6TH
  • RILEY, David Andrew — director (resigned 2020-12-04)
    1 Sylvan Court Sylvan Way, Southfields Business Park, Basildon, Essex, SS15 6TH
  • ROBINSON, Eric — director (resigned 1999-08-26)
    25/1 Mid Steil, Edinburgh, Midlothian, EH10 5XB
  • RODERICK, David — director (resigned 2008-07-08)
    8 Ross Avenue, Dalgety Bay, Dunfermline, Fife, KY11 9YN
  • RODERICK, David — director (resigned 2002-12-13)
    40 Letham Way, Dalgety Bay, Dunfermline, Fife, KY11 9FQ
  • SAMPSON, Julie — director (resigned 2023-11-20)
    1 Sylvan Court Sylvan Way, Southfields Business Park, Basildon, Essex, SS15 6TH
  • SCORER, Adam — director (resigned 2017-11-05)
    1 Sylvan Court Sylvan Way, Southfields Business Park, Basildon, Essex, SS15 6TH
  • SIBBERT, David — director (resigned 2002-09-05)
    Malia, Longworth Road Charney Bassett, Wantage, Oxfordshire, OX12 0ET
  • SIMPSON, Ian Claude — director (resigned 2019-07-22)
    1 Sylvan Court Sylvan Way, Southfields Business Park, Basildon, Essex, SS15 6TH
  • STONELY, Peter James — director (resigned 2011-07-19)
    2a Cranborne Avenue, Maidstone, Kent, ME15 7DX
  • STREET, Alan James — director (resigned 1999-03-31)
    2 Rydal Gardens, West Bridgford, Nottingham, Nottinghamshire, NG2 6JR
  • STRICK, Nigel Neil — director (resigned 2011-07-19)
    40, Rowell Way, Chipping Norton, Oxfordshire, OX7 5BD, United Kingdom
  • STRICK, Nigel Neil — director (resigned 2006-09-07)
    14 Wilcox Road, Chipping Norton, Oxfordshire, OX7 5LE
  • STRICK, Nigel Neil — director (resigned 2004-07-22)
    14 Wilcox Road, Chipping Norton, Oxfordshire, OX7 5LE
  • TAYLOUR, Brian Robert — director (resigned 2021-12-08)
    1 Sylvan Court Sylvan Way, Southfields Business Park, Basildon, Essex, SS15 6TH
  • URQUHART, Gary — director (resigned 2008-07-08)
    16 Finlas Place, Springburn, Glasgow, Lanarkshire, G22 5EX
  • VINE, Ella — director (resigned 2015-05-26)
    1 Sylvan Court Sylvan Way, Southfields Business Park, Basildon, Essex, SS15 6TH
  • WARREN, Neil Andrew — director (resigned 2012-10-23)
    149a Maldon Road, Colchester, Essex, CO3 3BJ
  • WARWICK, Ian — director (resigned 2013-07-19)
    42 St George's Drive, Bransgore, Christchurch, Dorset, BH23 8EZ
  • WARWICK, Ian — director (resigned 2005-08-17)
    42 St George's Drive, Bransgore, Christchurch, Dorset, BH23 8EZ
  • YATES, Jack Raymond — director (resigned 2005-02-28)
    151 Blackedown Road, Halesowen, West Midlands, B63 4QL
← Series 3 ← Episode 3