Dragons’ Den TrackerWhat Happened to Chilly Billy After Dragons’ Den?
Chilly Billy appeared on Dragons’ Den in 2008, Series 6 Episode 2. The business was a fruit made ice lolly. No deal was made — the Dragons decided not to invest. The business is still active today.
The Pitch
Jeremy and Alexia Benson walked into the Den in 2008 with a fruit made ice lolly. They were asking for £150,000.
Despite their best efforts, the pitch didn’t convince the Dragons to open their wallets.
The Deal
No deal was made. The Dragons weren’t persuaded to invest, and Jeremy and Alexia Benson left the Den without backing.
What Happened After the Show
Chilly Billy is one of those Den stories that actually lasted. Having appeared on the show in 2008, the business has now been trading for over a decade — an outcome that puts it ahead of the vast majority of startup ventures, let alone television pitches.
Is Chilly Billy Still Available?
Yes. Chilly Billy Limited appears to still be trading.
Related Companies
If you’re curious about other businesses from the same episode, you might also want to look at Neurotica, Diamond Geezer, Saboteur Crime Prevention, Booster Blades. Each has its own story of what happened after the Den.
Watch the Pitch
Companies House Data
- Status
- dissolved
- Company Number
- 06303795
- Registered Name
- CHILLY BILLY LIMITED
- Incorporated
- 2007-07-05 (ceased 2023-01-03)
- Company Type
- ltd
- SIC Codes
- 99999
- Registered Address
- Sandyhill Farm, Sherborne, Gloucestershire, GL54 3DS
- Accounts
- dormant (period ending 2021-07-31)
- Latest Financials
- Total Assets Less Liabilities
- £100
- Period
- 2020-08-01 to 2021-07-31
- Officers
-
BENSON, Alexia
— secretary
Sandyhill Farm, Sherborne, Gloucestershire, GL54 3DS
-
BENSON, Alexia Louise
— director
Sandyhill Farm, Sherborne, Cheltenham, Gloucestershire, GL54 3DS
-
BENSON, Jeremy
— director
Sandyhill Farm, Sherborne, Cheltenham, Gloucestershire, GL54 3DS
-
BENSON, Alexia
— secretary