Dragons’ Den TrackerWhat Happened to Chilly Billy After Dragons’ Den?
Chilly Billy appeared on Dragons’ Den in 2008, Series 6 Episode 2. The business was a fruit made ice lolly. No deal was made — the Dragons decided not to invest. The business is still active today.
The Pitch
Jeremy and Alexia Benson walked into the Den in 2008 with a fruit made ice lolly. They were asking for £150,000.
Despite their best efforts, the pitch didn’t convince the Dragons to open their wallets.
The Deal
No deal was made. The Dragons weren’t persuaded to invest, and Jeremy and Alexia Benson left the Den without backing.
What Happened After the Show
Chilly Billy is one of those Den stories that actually lasted. Having appeared on the show back in 2008, the company has now been trading for well over a decade — an outcome that puts it ahead of the vast majority of startup ventures, let alone television pitches.
Is Chilly Billy Still in Business?
Yes. Chilly Billy appears to still be trading. Companies House records confirm the business is currently active.
Related Companies
If you’re curious about other businesses from the same episode, you might also want to look at Neurotica, Diamond Geezer, Saboteur Crime Prevention, Booster Blades. Each has its own story of what happened after the Den.
Watch the Pitch
Companies House Data
- Status
- active
- Company Number
- 16443471
- Registered Name
- CHILLY BILLY LIMITED
- Incorporated
- 2025-05-12
- Company Type
- ltd
- SIC Codes
- 32300
- Registered Address
- 24 Roberts Road, Silverstone, Towcester, NN12 8WF, England
- Accounts
- N/A
- Officers
-
CARTER, Adam
— director
24, Roberts Road, Silverstone, Towcester, NN12 8WF, England
-
CARTER, Laura
— director
24, Roberts Road, Silverstone, Towcester, NN12 8WF, England
-
DENNY, Hannah
— director
16, Edinburgh Close, Banbury, OX16 0NY, England
-
DENNY, Stephen
— director
16, Edinburgh Close, Banbury, OX16 0NY, England
-
CARTER, Adam
— director