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What Happened to Commando Joe's Fun and Fitness After Dragons’ Den?

Commando Joe's Fun and Fitness appeared on Dragons’ Den in 2010, Series 8 Episode 8. The business was a military style fitness classes for children. No deal was made — the Dragons decided not to invest. The business is still active today.

The Pitch

Michael Hamilton walked into the Den in 2010 with a military style fitness classes for children. They were asking for £50,000.

Despite their best efforts, the pitch didn’t convince the Dragons to open their wallets.

The Deal

No deal was made. The Dragons weren’t persuaded to invest, and Michael Hamilton left the Den without backing.

What Happened After the Show

Commando Joe's Fun and Fitness is one of those Den stories that actually lasted. Having appeared on the show back in 2010, the company has now been trading for well over a decade — an outcome that puts it ahead of the vast majority of startup ventures, let alone television pitches.

Is Commando Joe's Fun and Fitness Still in Business?

Yes. Commando Joe's Fun and Fitness appears to still be trading. Companies House records confirm the business is currently active.

Related Companies

If you’re curious about other businesses from the same episode, you might also want to look at ValueMyStuff, Power8 Workshop, The Yum Yums (Di Med Publishing), Spoton Shades. Each has its own story of what happened after the Den.

Watch the Pitch

Companies House Data

Status
active
Company Number
06824659
Registered Name
COMMANDO JOES FUN AND FITNESS LTD
Incorporated
2009-02-19
Company Type
ltd
SIC Codes
86900
Registered Address
5th Floor, Westfield House, 60 Charter Row, Sheffield, S1 3FZ, England
Accounts
small (period ending 2024-08-31)
Latest Financials
Total Assets Less Liabilities
£762474
Employees
27
Period
1.4.20 to 31.3.21
Officers
  • DURLING, Christopher Jonathan — director
    5th Floor, Westfield House, 60 Charter Row, Sheffield, S1 3FZ, England
  • MONK, Sarah Elizabeth — director
    5th Floor, Westfield House, 60 Charter Row, Sheffield, S1 3FZ, England
  • ROBERTS, William Joseph — director
    5th Floor, Westfield House, 60 Charter Row, Sheffield, S1 3FZ, England
  • CALDER, Allan Monteith — director (resigned 2023-11-30)
    Unit 5, Meadowcroft Way, Leigh, Lancashire, WN7 3XZ
  • FLANAGAN, Terrence — director (resigned 2018-03-31)
    273, Droylsden Road, Newton Heath, Manchester, Greater Manchester, M40 1GJ, England
  • HAMILTON, Michael James — director (resigned 2023-05-31)
    273, Droylsden Road, Newton Heath, Manchester, M40 1GJ
  • MOORE, William — director (resigned 2023-03-23)
    Unit 5, Meadowcroft Way, Leigh, Lancashire, WN7 3XZ, United Kingdom
  • STARLING, Darren — director (resigned 2025-10-21)
    First Floor (South), Cathedral Building, Dean Street, Newcastle Upon Tyne, NE1 1PG, England
  • THOMPSON, Steven John — director (resigned 2021-09-09)
    Unit 5, Meadowcroft Way, Leigh, Lancashire, WN7 3XZ
← Series 8 ← Episode 8