Dragons’ Den TrackerWhat Happened to The Yum Yums (Di Med Publishing) After Dragons’ Den?
The Yum Yums (Di Med Publishing) appeared on Dragons’ Den in 2010, Series 8 Episode 8. The business was a children's books characters based on fruits and vegetables. No deal was made — the Dragons decided not to invest. The company was dissolved in 2012.
The Pitch
Diane White and Kalvinder Bhullar walked into the Den in 2010 with a children's books characters based on fruits and vegetables. They were asking for £100,000 in exchange for 20% of the business.
Despite their best efforts, the pitch didn’t convince the Dragons to open their wallets.
The Deal
No deal was made. The Dragons weren’t persuaded to invest, and Diane White and Kalvinder Bhullar left the Den without backing.
What Happened After the Show
The Yum Yums (Di Med Publishing) did not survive long-term. The company was dissolved in 2012, only 2 years after the Den appearance.
This is not an unusual outcome. The majority of businesses that appear on Dragons’ Den, deal or no deal, don’t make it in the long run. The show can provide a platform and capital, but it can’t substitute for a sustainable business model.
Is The Yum Yums (Di Med Publishing) Still in Business?
No. The Yum Yums (Di Med Publishing) is no longer in business. Based on available records, the company is dissolved (2012).
Related Companies
If you’re curious about other businesses from the same episode, you might also want to look at ValueMyStuff, Power8 Workshop, Commando Joe's Fun and Fitness, Spoton Shades. Each has its own story of what happened after the Den.
