Dragons’ Den TrackerWhat Happened to Comprendo!(SJS Games) After Dragons’ Den?
Comprendo!(SJS Games) appeared on Dragons’ Den in 2010, Series 8 Episode 1. The business was a board game designed to teach languages. No deal was made — the Dragons decided not to invest. The company was dissolved in 2017.
The Pitch
Steve Foster and John Ainsley walked into the Den in 2010 with a board game designed to teach languages. They were asking for £100,000.
Despite their best efforts, the pitch didn’t convince the Dragons to open their wallets.
The Deal
No deal was made. The Dragons weren’t persuaded to invest, and Steve Foster and John Ainsley left the Den without backing.
What Happened After the Show
Comprendo!(SJS Games) did not survive long-term. The company was dissolved in 2017, some 7 years after the pitch.
This is not an unusual outcome. The majority of businesses that appear on Dragons’ Den, deal or no deal, don’t make it in the long run. The show can provide a platform and capital, but it can’t substitute for a sustainable business model.
Is Comprendo!(SJS Games) Still in Business?
No. Comprendo!(SJS Games) is no longer in business. Based on available records, the company is dissolved (2017).
Related Companies
If you’re curious about other businesses from the same episode, you might also want to look at Pebblebed Vineyard (rebranded as Darts Farm), Worthenshaw's (rebranded as Kirsty's), Flow Signals, ShedSafe. Each has its own story of what happened after the Den.