Dragons’ Den TrackerWhat Happened to Comprendo!(SJS Games) After Dragons’ Den?
Comprendo!(SJS Games) appeared on Dragons’ Den in 2010, Series 8 Episode 1. The business was a board game designed to teach languages. No deal was made — the Dragons decided not to invest. The company was dissolved in 2017.
The Pitch
Steve Foster and John Ainsley walked into the Den in 2010 with a board game designed to teach languages. They were asking for £100,000.
Despite their best efforts, the pitch didn’t convince the Dragons to open their wallets.
The Deal
No deal was made. The Dragons weren’t persuaded to invest, and Steve Foster and John Ainsley left the Den without backing.
What Happened After the Show
Comprendo!(SJS Games) did not survive long-term. The company was dissolved in 2017, some 7 years after the pitch.
This is not an unusual outcome. The majority of businesses that appear on Dragons’ Den, deal or no deal, don’t make it in the long run. The show can provide a platform and capital, but it can’t substitute for a sustainable business model.
Is Comprendo!(SJS Games) Still Available?
No. SJS Games Limited is no longer in business. Companies House records show the company has been dissolved.
Related Companies
If you’re curious about other businesses from the same episode, you might also want to look at Pebblebed Vineyard (rebranded as Darts Farm), Worthenshaw's (rebranded as Kirsty's), Flow Signals, ShedSafe. Each has its own story of what happened after the Den.
Companies House Data
- Status
- dissolved
- Company Number
- 06347809
- Registered Name
- SJS GAMES LIMITED
- Incorporated
- 2007-08-20 (ceased 2017-12-05)
- Company Type
- ltd
- SIC Codes
- 32409
- Registered Address
- 74 Lairgate, Beverley, East Yorkshire, HU17 7RF, United Kingdom
- Accounts
- total-exemption-small (period ending 2016-08-31)
- Latest Financials
- Total Assets Less Liabilities
- -27069
- Period
- 1.9.15 to 31.8.16
- Officers
-
FOSTER, Stephen Laurence
— secretary
60 West Ella Road, Kirk Ella, Hull, East Yorkshire, HU10 7QN
-
AINSLEY, John Robertson
— director
27 Park Road, Welton, Brough, East Yorkshire, HU12 1NW
-
FOSTER, Stephen Laurence
— director
60 West Ella Road, Kirk Ella, Hull, East Yorkshire, HU10 7QN
-
RUBICON CONSULTANTS LIMITED
— corporate-secretary (resigned 2007-09-06)
72 Lairgate, Beverley, East Yorkshire, HU17 8EU
-
HALLS, Cheryl June
— director (resigned 2009-09-01)
17 Fenby Court, Glamis Road, Hessle, East Yorkshire, HU13 9JY
-
FOSTER, Stephen Laurence
— secretary