Dragons’ Den TrackerWhat Happened to Content and Calm (Traykit) After Dragons’ Den?
Content and Calm (Traykit) appeared on Dragons’ Den in 2010, Series 8 Episode 9. The business was a backpack-tray for use on cars, planes, etc. that prevents children's toys rolling onto the floor. They secured investment from Peter Jones and Deborah Meaden on the show. The company was dissolved in 2016.
The Pitch
Solvej Biddle walked into the Den in 2010 with a backpack-tray for use on cars, planes, etc. that prevents children's toys rolling onto the floor. They were asking for £80,000 in exchange for 23% of the business.
The pitch landed well enough in the Den that at least one Dragon decided to back it.
The Deal
A deal was struck on the show. Peter Jones and Deborah Meaden offered £80,000 for 23%, and Solvej Biddle accepted.
It’s worth noting that Dragons’ Den deals agreed on camera often go through further negotiation off-screen. Some complete as shown; others are renegotiated or never finalise at all. The company’s subsequent trading history is the clearest indicator of what actually happened.
What Happened After the Show
Content and Calm (Traykit) did not survive long-term. The company was dissolved in 2016, some 6 years after the pitch.
This is not an unusual outcome. The majority of businesses that appear on Dragons’ Den, deal or no deal, don’t make it in the long run. The show can provide a platform and capital, but it can’t substitute for a sustainable business model.
Is Content and Calm (Traykit) Still in Business?
No. Content and Calm (Traykit) is no longer in business. Based on available records, the company is dissolved (2016).
Related Companies
If you’re curious about other businesses from the same episode, you might also want to look at Proppa, Sweat Sportz, TailorMade. Each has its own story of what happened after the Den.
