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What Happened to TailorMade After Dragons’ Den?

TailorMade appeared on Dragons’ Den in 2010, Series 8 Episode 9. The business was a 3d body-scanning for clothes measurements. No deal was made — the Dragons decided not to invest. The business is still active today.

The Pitch

John Buni walked into the Den in 2010 with a 3d body-scanning for clothes measurements. They were asking for £75,000 in exchange for 10% of the business.

Despite their best efforts, the pitch didn’t convince the Dragons to open their wallets.

The Deal

No deal was made. The Dragons weren’t persuaded to invest, and John Buni left the Den without backing.

What Happened After the Show

TailorMade is one of those Den stories that actually lasted. Having appeared on the show in 2010, the business has now been trading for over a decade — an outcome that puts it ahead of the vast majority of startup ventures, let alone television pitches.

Is TailorMade Still Available?

Yes. Tailor Made London Ltd appears to still be trading. Companies House records confirm the business is currently active.

Related Companies

If you’re curious about other businesses from the same episode, you might also want to look at Content and Calm (Traykit), Proppa, Sweat Sportz. Each has its own story of what happened after the Den.

Watch the Pitch

Companies House Data

Status
active
Company Number
06699655
Registered Name
TAILOR MADE LONDON LTD
Incorporated
2008-09-16
Company Type
ltd
SIC Codes
47710
Registered Address
Wadebridge House 16 Wadebridge Square, Poundbury, Dorchester, Dorset, DT1 3AQ
Accounts
micro-entity (period ending 2024-12-31)
Latest Financials
Total Assets Less Liabilities
£87552
Employees
4
Period
01/01/2024 to 31/12/2024
Officers
  • BUNI, Maureen, Mrs — secretary
    Wadebridge House, 16 Wadebridge Square, Poundbury, Dorchester, Dorset, DT1 3AQ
  • BUNI, Khidhir — director
    Wadebridge House, 16 Wadebridge Square, Poundbury, Dorchester, Dorset, DT1 3AQ, England
  • BUNI, Samir Andrew — director
    Wadebridge House, 16 Wadebridge Square, Poundbury, Dorchester, Dorset, DT1 3AQ, England
  • BUNI, Khidhir — secretary (resigned 2025-10-03)
    Wadebridge House, 16 Wadebridge Square, Poundbury, Dorchester, Dorset, DT1 3AQ, England
  • BUNI, John Faris — director (resigned 2021-11-08)
    Wadebridge House, 16 Wadebridge Square, Poundbury, Dorchester, Dorset, DT1 3AQ, England
  • Corporate Appointments Limited — corporate-director (resigned 2008-09-16)
    16, Churchill Way, Cardiff, South Glamorgan, CF10 2DX
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