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What Happened to Crane Drinks After Dragons’ Den?

Crane Drinks appeared on Dragons’ Den in 2019, Series 17 Episode 5. The business was a vegan and gluten free cranberry ciders and liqueurs. No deal was made — the Dragons decided not to invest. The business is still active today.

The Pitch

Daniel and Ben Ristmer walked into the Den in 2019 with a vegan and gluten free cranberry ciders and liqueurs. They were asking for £80,000 in exchange for 2% of the business.

Despite their best efforts, the pitch didn’t convince the Dragons to open their wallets.

The Deal

No deal was made. The Dragons weren’t persuaded to invest, and Daniel and Ben Ristmer left the Den without backing.

What Happened After the Show

Crane Drinks is one of those Den stories that actually lasted. Having appeared on the show in 2019, the business has now been trading for over a decade — an outcome that puts it ahead of the vast majority of startup ventures, let alone television pitches.

Is Crane Drinks Still Available?

Yes. Cranes Drink Ltd appears to still be trading. Companies House records confirm the business is currently active.

Related Companies

If you’re curious about other businesses from the same episode, you might also want to look at Pipe Easy, War Paint, Bee Bee Wraps. Each has its own story of what happened after the Den.

Watch the Pitch

Companies House Data

Status
active
Company Number
08637309
Registered Name
CRANES DRINK LTD
Incorporated
2013-08-05
Company Type
ltd
SIC Codes
11030
Registered Address
Top Farm Lower Road, Croydon, Royston, SG8 0EQ, England
Accounts
total-exemption-full (period ending 2025-08-31)
Latest Financials
Total Assets Less Liabilities
£180173
Employees
3
Period
1 September 2024 to 31 August 2025
Officers
  • MOSS, Daryl — director
    Top Farm, Lower Road, Croydon, Royston, SG8 0EQ, England
  • RITSEMA, Benjamin Lee — director
    Cranes Drink Ltd,, Top Farm, Lower Road, Croydon, Royston, Hertfordshire, SG8 0EQ, England
  • RITSEMA, Daniel James — director
    Cranes Drink Ltd,, Top Farm, Lower Road, Croydon, Royston, Hertfordshire, SG8 0EQ, England
  • FISCHER, Neil William — director (resigned 2022-10-26)
    Top Farm, Lower Road, Croydon, Royston, SG8 0EQ, England
  • FISCHER, Neil William — director (resigned 2018-11-16)
    Top Farm, Lower Road, Croydon, Royston, SG8 0EQ, England
  • HARRISON, Ivor John Anthony — director (resigned 2019-11-08)
    Caxton Hall, St. Peters Street, Caxton, Cambridge, CB23 3PJ, England
← Series 17 ← Episode 5