Dragons’ Den TrackerWhat Happened to Crane Drinks After Dragons’ Den?
Crane Drinks appeared on Dragons’ Den in 2019, Series 17 Episode 5. The business was a vegan and gluten free cranberry ciders and liqueurs. No deal was made — the Dragons decided not to invest. The business is still active today.
The Pitch
Daniel and Ben Ristmer walked into the Den in 2019 with a vegan and gluten free cranberry ciders and liqueurs. They were asking for £80,000 in exchange for 2% of the business.
Despite their best efforts, the pitch didn’t convince the Dragons to open their wallets.
The Deal
No deal was made. The Dragons weren’t persuaded to invest, and Daniel and Ben Ristmer left the Den without backing.
What Happened After the Show
Crane Drinks is one of those Den stories that actually lasted. Having appeared on the show back in 2019, the company has now been trading for well over a decade — an outcome that puts it ahead of the vast majority of startup ventures, let alone television pitches.
Is Crane Drinks Still in Business?
Yes. Crane Drinks appears to still be trading.
Related Companies
If you’re curious about other businesses from the same episode, you might also want to look at Pipe Easy, War Paint, Bee Bee Wraps. Each has its own story of what happened after the Den.
