Dragons’ Den TrackerWhat Happened to War Paint After Dragons’ Den?
War Paint appeared on Dragons’ Den in 2019, Series 17 Episode 5. The business was a make up for men. They secured investment from Peter Jones and Tej Lalvani on the show. The business is still active today.
The Pitch
Daniel Gray walked into the Den in 2019 with a make up for men. They were asking for £70,000 in exchange for 12% of the business.
The pitch landed well enough in the Den that at least one Dragon decided to back it.
The Deal
A deal was struck on the show. Peter Jones and Tej Lalvani offered £70,000 for 12%, and Daniel Gray accepted.
It’s worth noting that Dragons’ Den deals agreed on camera often go through further negotiation off-screen. Some complete as shown; others are renegotiated or never finalise at all. The company’s subsequent trading history is the clearest indicator of what actually happened.
What Happened After the Show
War Paint is one of those Den stories that actually lasted. Having appeared on the show back in 2019, the company has now been trading for well over a decade — an outcome that puts it ahead of the vast majority of startup ventures, let alone television pitches.
Is War Paint Still in Business?
Yes. War Paint appears to still be trading.
Related Companies
If you’re curious about other businesses from the same episode, you might also want to look at Pipe Easy, Crane Drinks, Bee Bee Wraps. Each has its own story of what happened after the Den.
Watch the Pitch
Companies House Data
- Status
- dissolved
- Company Number
- 11580210
- Registered Name
- WAR PAINT LIMITED
- Incorporated
- 2018-09-20 (ceased 2020-02-25)
- Company Type
- ltd
- SIC Codes
- 47750
- Registered Address
- War Paint, 153 The Parade, Watford, Hertfordshire, WD17 1NA, United Kingdom
- Accounts
- null
- Officers
-
GRAY, Daniel Harry
— director
War Paint, 153 The Parade, Watford, Hertfordshire, WD17 1NA, United Kingdom
-
GRAY, Daniel Harry
— director