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What Happened to Creative Nature After Dragons’ Den?

Creative Nature appeared on Dragons’ Den in 2017, Series 15 Episode 1. The business was a high-protein snack bars, superfoods, and organic baking mixes. They secured investment from Deborah Meaden on the show. The business is still active today.

The Pitch

Julianne Ponan walked into the Den in 2017 with a high-protein snack bars, superfoods, and organic baking mixes. They were asking for £75,000 in exchange for 25% of the business.

The pitch landed well enough in the Den that at least one Dragon decided to back it.

The Deal

A deal was struck on the show. Deborah Meaden offered £75,000 for 25%, and Julianne Ponan accepted.

It’s worth noting that Dragons’ Den deals agreed on camera often go through further negotiation off-screen. Some complete as shown; others are renegotiated or never finalise at all. The company’s subsequent trading history is the clearest indicator of what actually happened.

What Happened After the Show

Creative Nature is one of those Den stories that actually lasted. Having appeared on the show back in 2017, the company has now been trading for well over a decade — an outcome that puts it ahead of the vast majority of startup ventures, let alone television pitches.

Is Creative Nature Still in Business?

Yes. Creative Nature appears to still be trading. Companies House records confirm the business is currently active.

Related Companies

If you’re curious about other businesses from the same episode, you might also want to look at Pouch, Play Five A Side Ltd, Bikeaway. Each has its own story of what happened after the Den.

Watch the Pitch

Companies House Data

Status
active
Company Number
06739250
Registered Name
CREATIVE NATURE LIMITED
Incorporated
2008-11-03
Company Type
ltd
SIC Codes
46900
Registered Address
36 Central Avenue, West Molesey, Surrey, KT8 2QZ
Accounts
total-exemption-full (period ending 2024-11-30)
Latest Financials
Total Assets Less Liabilities
£299651
Employees
8
Period
2023-12-01 to 2024-11-30
Officers
  • PONAN, John Patrick — director
    Jp Garage, Hampton Court Road, East Molesey, Surrey, KT8 9BY
  • PONAN, Julianne — director
    36, Central Avenue, West Molesey, Surrey, KT8 2QZ, England
  • BLAIR, Justin — director (resigned 2008-11-03)
    7 Walnut Tree Lane, Byfleet, Surrey, KT14 7AQ
  • KNIVETT, James William Harcourt — director (resigned 2008-11-03)
    Tewkesbury Cottage, 60 Chertsey Road, Byfleet, Surrey, KT14 7AN
  • SIMS, Michael Peter — director (resigned 2011-10-31)
    17, Church Street, Walton-On-Thames, Surrey, KT12 2QP, England
← Series 15 ← Episode 1