Dragons’ Den Tracker

The Pitch

Ben Corrigan and Jonny Plein walked into the Den in 2017 with a free browser extension which looks to save web users time and money on voucher codes.. They were asking for £75,000 in exchange for 18% of the business.

The pitch landed well enough in the Den that at least one Dragon decided to back it.

The Deal

A deal was struck on the show. Tej Lalvani, Touker Suleyman and Jenny Campbell offered £75,000 for 18%, and Ben Corrigan and Jonny Plein accepted.

It’s worth noting that Dragons’ Den deals agreed on camera often go through further negotiation off-screen. Some complete as shown; others are renegotiated or never finalise at all. The company’s subsequent trading history is the clearest indicator of what actually happened.

What Happened After the Show

Pouch was sold in 2020. An acquisition can signal very different things — sometimes it’s a strong exit for the founders, sometimes it’s a distressed sale to recover creditor debts. Without more specific information, the nature of the exit here isn’t clear.

Is Pouch Still in Business?

Pouch was sold in 2020. Whether the business continues to trade under new ownership is not publicly confirmed.

Related Companies

If you’re curious about other businesses from the same episode, you might also want to look at Creative Nature, Play Five A Side Ltd, Bikeaway. Each has its own story of what happened after the Den.

Watch the Pitch

Videos

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Every Investment Jenny Campbell Made In The Den | COMPILATION | Dragons' Den (at 06:51)