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What Happened to Crips After Dragons’ Den?

Crips appeared on Dragons’ Den in 2011, Series 9 Episode 7. The business was a low fat snack crisps. No deal was made — the Dragons decided not to invest. The current status of the business is not publicly known.

The Pitch

Gareth and Brian Smith walked into the Den in 2011 with a low fat snack crisps. They were asking for £250,000 in exchange for 10% of the business.

Despite their best efforts, the pitch didn’t convince the Dragons to open their wallets.

The Deal

No deal was made. The Dragons weren’t persuaded to invest, and Gareth and Brian Smith left the Den without backing.

What Happened After the Show

Crips did not survive long-term. The company has since been dissolved.

This is not an unusual outcome. The majority of businesses that appear on Dragons’ Den, deal or no deal, don’t make it in the long run. The show can provide a platform and capital, but it can’t substitute for a sustainable business model.

Is Crips Still in Business?

No. Crips is no longer in business. Companies House records show the company has been dissolved.

Related Companies

If you’re curious about other businesses from the same episode, you might also want to look at barMate, Kiddimoto, Pulse, Opus Innovations Ltd. Each has its own story of what happened after the Den.

Watch the Pitch

Companies House Data

Status
dissolved
Company Number
04693824
Registered Name
CRIPS LIMITED
Incorporated
2003-03-11 (ceased 2014-07-07)
Company Type
ltd
SIC Codes
41100
Registered Address
1/7 Archer House, Britland Estate Northbourne Road, Eastbourne, East Sussex, BN22 8PW, United Kingdom
Accounts
total-exemption-small (period ending 2011-03-31)
Officers
  • SUTTON, Vivienne — secretary
    13 Cromer Road, New Barnet, Hertfordshire, EN5 5HT
  • YEATES, Scot Ashley — director
    Isinglass Hall, 114 West Street, Coggeshall, Essex, CO6 1NT
  • YEATES, Scot Ashley — secretary (resigned 2005-11-18)
    Isinglass Hall, 114 West Street, Coggeshall, Essex, CO6 1NT
  • CHETTLEBURGHS SECRETARIAL LTD — corporate-nominee-secretary (resigned 2003-03-11)
    Temple House, 20 Holywell Row, London, EC2A 4XH
  • FORDHAM, Simon Christopher — director (resigned 2005-10-07)
    Woodertons Farm, Gestingthorpe Road,, Little Maplestead Halstead, Essex, CO9 2SN
← Series 9 ← Episode 7