Den Tracker logoDragons’ Den Tracker

What Happened to Kiddimoto After Dragons’ Den?

Kiddimoto appeared on Dragons’ Den in 2011, Series 9 Episode 7. The business was a children's balance bikes. They secured investment from Hilary Devey and Duncan Bannatyne on the show. The business is still active today.

The Pitch

Simon Booth walked into the Den in 2011 with a children's balance bikes. They were asking for £75,000 in exchange for 30% of the business.

The pitch landed well enough in the Den that at least one Dragon decided to back it.

The Deal

A deal was struck on the show. Hilary Devey and Duncan Bannatyne offered £75,000 for 30%, and Simon Booth accepted.

It’s worth noting that Dragons’ Den deals agreed on camera often go through further negotiation off-screen. Some complete as shown; others are renegotiated or never finalise at all. The company’s subsequent trading history is the clearest indicator of what actually happened.

What Happened After the Show

Kiddimoto is one of those Den stories that actually lasted. Having appeared on the show back in 2011, the company has now been trading for well over a decade — an outcome that puts it ahead of the vast majority of startup ventures, let alone television pitches.

Is Kiddimoto Still in Business?

Yes. Kiddimoto appears to still be trading.

Related Companies

If you’re curious about other businesses from the same episode, you might also want to look at barMate, Pulse, Opus Innovations Ltd, Safestix. Each has its own story of what happened after the Den.

Watch the Pitch

Companies House Data

Status
dissolved
Company Number
04904347
Registered Name
KIDDIMOTO LTD
Incorporated
2003-09-18 (ceased 2024-08-25)
Company Type
ltd
SIC Codes
16290, 45400, 47190
Registered Address
C/O Opus Restructuring Llp 1 Radian Court, Knowlhill, Milton Keynes, Bucks, MK5 8PJ
Accounts
unaudited-abridged (period ending 2020-12-31)
Latest Financials
Total Assets Less Liabilities
-106407
Employees
4
Period
2020-01-01 to 2020-12-31
Officers
  • BOOTH, Rebecca Elenor — secretary
    Furlong Farm, Wells Road, Westbury Sub Mendip, Wells, Somerset, BA5 1EX, England
  • BOOTH, Simon John — director
    Furlong Farm, Wells Road, Westbury Sub Mendip, Wells, Somerset, BA5 1EX, England
  • BOOTH, Simon — secretary (resigned 2004-12-14)
    30 High Street, Axbridge, BS26 2AF
  • HARRIS, Ian — director (resigned 2004-12-13)
    29a High Street, Axbridge, BS26 2AF
← Series 9 ← Episode 7